Essays on Intellectual Property

International Business

Abstract The underlying study is an analysis of camel cookies which is a UAE based business willing to expand in Kingdom of Saudi Arabia. The company is already functioning in few Arab countries with a goal to satisfy customers and uplift the Arab culture in a modern way. Founded in 2013, the company has successfully met the demands of the domestic market. The first part of the paper plans to analyze the business concept of camel cookies and the second part entails a detailed political and legal analysis of Kingdom of Saudi Arabia as the company is about to ...

Response to Jaqueline Guzman:

I agree with Jaqueline that academic writing is frequently dreadful because of the plagiarism. All of us know that plagiarism is bad as means cheating and stealing ideas from other people and violates the intellectual property rights; as Dolak writes, “Academic freedom is a fundamental right. But within that right is the ethical issue of academic integrity” (Dolak, 2003, p. 1). However, the students hear about the dreads of plagiarism and its consequences so often that for the most sensitive of them, writing process becomes really terrible. Indeed, we cannot avoid writing, but always thinking about the possibility of ...

Introduction

In a landmark case, the judges concluded that for the success of a modern liberal nation, there must be a constitutional protection that ensures that the constitution promotes free expression “by establishing a marketable right to the use of one's expression, copyright supplies and the economic incentive to create and disseminate ideas”. Thus, by implication, copyright is supposed to be “an engine of free expression”. The purpose of this paper is to analyse the accuracy of the claim that copyright is an engine of free expression. The paper will critically assess the original position taken on copyright by the ...

Technology simplifies the way humans do things; however, it can lead to ethical and environmental issues (Tavani, 2012). The more a particular theology is widely integrated into the marketplace, the more ethical challenges it presents. The ethical standards in the society need to evolve and grow in line with the emerging technologies. New technological advances and devices may make the day-to-day business operations more efficient, but they also present ethical challenges that must be considered and mitigated. Recent media materials suggest that individuals are always aware of some of the new technologies such as cloning, microwave repeater stations, genetic ...

Introduction

Over the last two decades, the Internet has become an important aspect of global communication, and with the continued to advance advancement of IT during this period; the internet has become an important communication tool. Moreover, the fast growth of the internet has been buoyed by the increasing recognition of freedom of speech across the world. However, it is the potential impacts of the unregulated internet that have necessitated calls to regulate the Internet under public international law. Currently, there is no clear legal framework under international law that governs the regulation of the internet. At the local or ...

I. Introduction The ubiquitous presence of mobility devices, including most notably smartphones, highlights how mobility has come to be integral to everyday life at workplace, college and home. The major focus on mobility is, given current coverage, is on applications and cloud platforms. Less reported still but is, probably, of much more significance, as shown later, is wireless licenses and applications which enable much of current mobility operational efficiency, if not operability at all. As is always common in ICT innovations, user interface applications and platforms more often than not draw ICT community's attention, a community focused more new ...

Every organization has to work on the principles of ethics and responsibility. Ethics make the foundation of every business and if ethics are not followed as such, then the functioning of the business suffers and it loses it image and reputation at a gradual pace. Sometimes, managers face ethical dilemmas where they are not able to decide whether to stick to the values of the company or opt for decisions which are better for the organization in the long run (Ford & Richardson, 2013). The given case is about the ethical dilemma being faced by George Cosgrove who is serving ...

Put together a business canvas for E-ink. (Refer to your Business Model Generation reading!)

2. What is E Ink’s unfair advantage (i.e. what does it have that acts as a barrier to entry for its competitors)? E Ink had built strong partnerships with investors and experts that enabled them to propel their products in the market through adequate funding. By the time other companies were trying to explore various types of display technologies, E Ink had already established collaborations with world-class investors (Yoffie and Mack 1). Essentially, the business required large amounts of capital to tackle the financial demand of the venture. For instance, to successfully build a technical display solution, ...

Introduction

Endpoint protection platform remains a security technology, which ensures that security of an endpoint device is superb in its functionality as a unit. The unit is composed of antivirus, personal firewall, anti-spyware, control application and intruded preventions styles, hosted in it. A number of Enterprise endpoint protection platforms (EPP) with higher advancement are combining patch, vulnerability and capabilities that manage configuration; this eventually enhances the protection. The current products of the EPP have included features of protection like data loss prevention, file and disk encryption and also device control, besides fighting malware. Higher number of EPP market focuses on ...

Introduction

If one runs a business or invents something new it is necessary to protect intellectual property in order to succeed in the field. From all of this arises one question: what is exactly intellectual property and which are the ways to protect it? At the first sight, it may seem that it is a merely positive thing but there are some cases in which issues which are concerned with intellectual property become harmful and create problems to other people and the author itself. Thus, the aim of the following essay is to discuss the issue of intellectual property, its ...

Business Requirements in India

Business Requirements in India

Titus (2007) revealed that the government laws and regulations of India are still being developed especially with regards to foreign investments. This is due to the fact that lobbying activities are normally being done through well connected individuals to influence business transactions (Titus, 2007). The outcome is the higher number of scams with regards to “lobbying” and the resulting effect is that the Indian legislators are perceived to be highly corrupt. The Indian law with regards to corruption is only seen in the Prevention of Corruption Act in 1988 and is perceived to be highly ...

Introduction

One could hardly imagine a resident of the developed country who has never delved into such aspect of popular culture as sport – either by buying a soccer ticket, buying exactly the same sneakers model David Beckham was wearing in that Adidas commercial, following the Olympics on TV or hunting some rare baseball cards. In the modern world, sport activities have become extremely different from the leisure games they used to be as they were invented. In the recent decades, significant societal, economic, political and cultural transformations turned sport not just into a socially meaningful phenomenon but rather in an ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Introduction

Digital archiving and preservation ensures that digital content remains in a format that is usable and accessible both in the present period and in the future. In the context of an organization, digital preservation is a process that involves planning, resourcing, and actual archiving using relevant technologies and applications. In the case of an institutional repository as this university, it is necessary to have policies and regulations that would guide the digital archiving and preservation program. Such policies would serve as a guide for the program while setting out its objectives. It is therefore necessary to have an evaluation ...

Source: InfoSec Institute Web article, January 2016

Summary: This article was about Information security governance and Risk Management in CISSP domain. In the article some basic guiding principles for the security are highlighted, the security's fundamental principles revolve around the CIA i.e. confidentiality, integrity and availability. Confidentiality confirms that the data is confidential through personal identifying information, integrity ensures the accuracy of the data and it is not modified by anyone else and finally availability ensures that whenever the data is needed, it is available i.e. no DOS attacks or any other attacks stops the access of the data. The risk management talks about the analysis ...

Executive Summary

Information Technology is a rapidly developing landscape and increasingly becoming a valuable asset to the corporate world almost challenging assets such as land. IT resources must, therefore, be utilized properly for optimal growth of the corporate industry. As such, policies like an acceptable use of information technology, Bring Your Device, and Digital Media Sanitizations are put in place to govern the behavior of employees within Red Clay Renovations. The following are approval drafts for policy guidelines on each item.

Approval Draft for Acceptable Use Policy for Information Technology

The IT resources available at Red Clay Renovations are wholly owned and maintained by the firm. Use of these resources ...

Business and the law intersect in several ways such that there is the interplay between the two. However, it is the law that affects most aspects of the business by trying to regulate the manner in which business activities are conducted. Some of the areas in which this intersection plays out include torts, intellectual property, employment, and contracts. Firstly, the law impacts business in various ways. For instance, through the legal principles of tort such as the law of negligence, the law ensures that business people are held responsible for selling defective products. Product liability suits have become common ...

Introduction

Internalization is the process, as it relates to international strategic management, which requires transaction to occur within the confines of the corporate assets, rather than externalizing and interacting more heavily with the open market. This form of business interaction has certain advantages, abut can also pose serious disadvantages as the business works to move into new global markets. The following paper will work to determine to what extent internalization creates an atmosphere of global risks for companies in the middle of globalization. Currently, there is a shortage of research as it relates to the impact of internalization on business ...

Introduction

Objective of the Discussion One of the most renowned marketing gurus Phillip Kotler argues that innovation is the most critical aspect of a successful business nowadays (Burk & Lemley, 2009). Practically all known markets are oversaturated with offers, and the only way to succeed is by inventing new products and services or by changing the business and the marketing methods. Realizing that applying traditional cost-cutting methods of reducing overheads and attracting the new customers is no longer effective, the business community becomes focused on considering innovative approaches as the only effective method of keeping afloat and expanding the market shares ( ...

INNOVATION AND TECHNOLOGY

Introduction Objective of discussion The aim of this essay is to critically review the reliability of the legal registration and protection system as it relates to protection of innovation ideas. The essay will specifically discuss about national and international protection system. Innovation as per Thumm (2013) is basically developing a new idea and putting it into practice. May (2013) states that it is crucial to restrict and protect innovations so as to develop a unique new value to customers. Innovations are protected by the legal registration and protection system. However, a number of innovations have failed to receive a ...

YOURNAMEHERE

YOURSCHOOLHERE C13 Economics Assignment 08 Part 1 Monopolies develop in several ways (Vandewetering, n.d.). There are “natural” monopolies that emerge from the scales of some businesses. Electric generation utilities, for example, require multi-million dollar investments in the plant and more millions to build the distribution infrastructure. At these levels of entry costs, virtually no competition can develop. Some monopolies develop around ownership of a scarce resource. The DeBeers company, for example, controls a large percentage of the world’s supply of diamonds. The third form of monopoly is the result of government action. For example, patent and copyright protection ...

The risk experienced when overprotecting an intellectual property is the same risk incurred when under protecting the same intellectual property. Culture is a continuously growing field which advances with evolution in creativity among the artists. However, this creativity should be protected, and the people behind the great creations acknowledged for their work. Therefore, under protecting this creativity is dangerous to the artists since they might lose their works to other opportunists. For instance if a musician with great talent produces a song and posts it on his website, another person who advertises a products like Coke, for instance, picks ...

International Operations and Management

International Operations and Management Hedley (2016) revealed that managing international operations is an increasing concern for global companies (Harrison, 2011, p.3). Some of the reasons given by upper management are to remain competitive, as a growth opportunity, and to improve profits (Harrison, 2011, p.3). Global companies revealed that the main difficulty is choosing what entry strategy to use, which includes licensing, exporting, joint venture or direct investment (Foley, 1999, p.31). The report will examine the opportunities and continuing challenges of an international operation for a global automotive company under the entry strategies of joint venture and direct investment.

International Operation Challenges and Opportunities

Joint ...

Even with cyber security systems and measures in place, company cannot think themselves safe, for there are always some loopholes or vulnerabilities left in the defense system. Their exploitation may affect companies in many ways, with impact making itself felt through reputational damage, the loss of delicate information, and expenditure associated with the deployment of additional cyber protection mechanisms. Companies incur heavy financial losses estimated at hundreds of thousands of dollars. The US-based AWS Inc. is the company that should not deem itself as being invincible, as big companies are the first in line for a big-scale attack. To ...

Comparing the Anglo and Asian Confucian

The Unites States is part of the Anglo culture cluster while China is the main player in the Confucian Asia cluster, according to the GLOBE (Global Leadership and Organizational Behavior Effectiveness). As expected, the two countries differ in many ways due to such factors like political inclination (where the United States is inclined towards democratic legitimacy while China lies on the end of performance legitimacy), community settings and religious beliefs. This part of the paper will concentrate on the differences between the Anglo and Asian Confucian clusters to create a backdrop of what a manager is moving from America ...

Circumstances, where confidentiality agreements are necessary

Nowadays, the intensity of competition among the producers of confectionary is crossing the boundaries of imagination. In order to stay competitive, the businesses have to reduce their overheads, while trying to maintain the appropriate quality standards of their products. These research and development activities require substantial funding, and, in order to safeguard their achievements from being imitated by the competitors, the ultimate contents of products are held in the strictest confidentiality (Hasnas, 2006). Food companies often offer lucrative settlements to those, who have been affected by their products (Maclntyre, 2008). Yet, the majority of such offers have a small, ...

Discussion Platform Essay

Q1. Traditional retail channels of distributing intellectual property were bound to fail as the world transitioned into the digital era. Digital means of purchasing and supply are by far more convenient than the use of hard copies like compact disks and even print books. That is not to say that the traditional supply chain is now obsolete. On the contrary, there are still some classical people who prefer to make a trip to the store and get a hard copy of an artist's intellectual property (Bruns, 2012). Record labels should factor out the existence of traditional consumers when designing ...

Introduction

The English legal system is based on elements of the Christian Bible and its tradition. This comes with some moral concepts like lying about other persons and spreading false information. Defamation is made up of libel and slander. Whereas libel is a false and damaging comment written down, slander refers to such a statement spoken orally. The purpose of this paper is to conduct a critical analysis of the concept of defamation and how it relates to media law.

Basically, every human being has a right to a reputation. Reputation is a kind of personal right that embodies a ...

1. What is the definition of a tort? Tort is “a wrongful act, not including a breach of contract or trust, that results in injury to another's person, property, reputation, or the like, and for which the injured party is entitled to compensation.” (Merriam-Webster) 2. What are 2 types of damages you may receive if you are successful in a torts cause of action? “Legal damages can encompass economic losses, such as lost profits, as well as punitive damages, which are awarded to plaintiffs as a way of punishing malicious wrongdoers. “ (Wrongful or Tortious Interference with Contracts.) 3. Name ...

Introduction

In context of fierce competition in front of even the well-known and developed enterprises need to fulfill rather complicated task of maintaining their positions and efficiency on the market. Typically, branding is considered to be effective management technique. Despite the fact it has been already implemented within the Nike Company, the management system faces new challenges of business environment. Therefore this technique should be implemented in new more efficient form in order to meet the demand of customers. This research aims to resolve the problem of brand management implementation on the basis of new principles of development and sustainable ...

The program at hand is very interesting and definitely has significant scientific value. I enjoyed the learning process in full and recommend it to everybody who wants to improve their knowledge in Criminal Law. The course is developed for undergraduates, but its importance and sufficiency are enough for proper academic research and powerful insight into Criminal Law. I was impressed how exciting the course is and how useful the skills gained at it are. Apart from this, the course makes a powerful insight into academic requirements for researchers and scientists. The ability to use scientific resources and apply my ...

1. How can you maximize the protection of IP in a startup? Protecting intellectual property and the legal services associated with it can be a costly affair for a start-up. Through a number of strategies, startups can protect their IP. Acquiring and managing IP rights can incur costs, so the company must first determine if this is necessary. IP rights do not necessarily ensure success of the firm, though it can help to contain the good will the brand has earned over the years. So IP is only meaningful asset in the long term. One strategy a startup can ...

SITUATION ANALYSIS

In 2015, Kodak posted 1,798 million and $54 million in revenues and operating income, respectively, representing a gross profit margin of 21.2% and a net income margin of 3.0%. In spite of the acceptably high revenues, the company recorded a net loss of $80 million. Kodak’s 2015 financial performance was the worst since 2005, when the company had gross revenues of $14,268 million. The 2015, performance also marks a continuing and steady decline in Kodak’s revenues and profitability (Morningstar, 2016; Eastman Kodak Company, 2016). Figure 1: Kodak's financial performance is steadily declining Currently, the company ...

Law

Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety THAT PHARMACARE DID and examine whether PharmaCARE violated the law.  Be sure to identify the law in all these areas.   The ethical issue in marketing and advertising emanating from PharmaCare’s actions can be attributed to fair treatment in which the company corrupted the medical professionals in terms if illegally acquiring patient information for CompCare. Furthermore, the offensive actions committed by the company also includes concealing the changes in the composition of the drug and marketing it as treatment to ...

Business

Ethical Issues Ethical Issues in Marketing Ethical frameworks within the ambit of marketing would relate to practices that emphasize ‘transparent, trustworthy and responsible’ personal and organizational marketing policies and actions that exhibit ‘integrity and fairness’ to consumers and stakeholders (Parilti, Demïrgüne, & Özsaçmaci, 2014). Marketing ethics enjoins that a marketer should act in a way that he does not harm anyone and follows rules and regulations (Al-Nuemat, 2012). PharmaCARE circumvented the FDA’s scrutiny by creating a subsidiary, CompCARE, as a compounding pharmacy. PharmaCARE was aware of creating a fresh drug, and yet did not take FDA ...

Intellectual Property Rights and Global Property Rights and Leasing Equipment

Intellectual Property Rights and Global Property Rights and Leasing Equipment Q.1. The existing fair usage exceptions strikes imbalance between the interests of the users and the copyright owners. For one, the exceptions are only limited to permit purposes such as news reporting, giving professional advice, criticism, and study. In this case, such exception does not provide a balanced treatment to the interests of the copyright users particularly in terms of their daily living. Furthermore, the exceptions are only limited to benefit specific users such as educational institutions, libraries, archives, and the media, which encompasses a failure to protect the ...

In this case, IBM developed the dial-up-era dinosaur programme which was developed with the aim of connecting the customers with the company through the social media networks. This however, was similar to a similar product that had been developed by The Groupon Ltd. Groupon went further to obtain a patent to bar the other companies from using the similar product. This product as per the business ethics were said to be unfair in terms of being unfair to Groupon since it had the patent to the product (Vanian, 2016). The case brought before the court is one which was ...

Employment Application and Background Check Critique:

Solarworld Solarworld is a German-based company that has taken root in America as one of the foremost providers of solar panels. For a little over the past decade they have existed as one of the swiftest rising companies in the industry and have pushed forward in leaps and bounds to become one of the most influential businesses within the field of photovoltaic’s. Their employment policies are sound for the most part though there have been periods during which they have experienced a high rate of turnover in personnel. Much of this can be attributed to the fact that ...

In Jack Nicas’s Wall Street Journal article, “Google Wins Java Copyright Case Against Oracle”, he explains that the software giant, Google, owned by Alphabet, Inc. prevailed in a lawsuit initiated by Oracle (Nicas). Oracle accused Google of copyright infringement because Google uses small parts of computer code called APIs in its Android Operating Systems (Nicas). The federal court ruled in favor of Google, citing “fair use” of already-copyrighted material (Nicas). This issue could have huge ramifications for the tech industry. For example, by allowing Google to utilize parts of another company’s product, this sets a precedent in ...

Mitigation of cyber attacks

Introduction The development of internet technology has both advantages and limitations on global development. The major drawback associated with advancement in internet technology is the cyber crime, which is globally on a rise (Weimann, 2006). Cyber terrorism poses serious threats to the security of both private companies and government institutions. Cyber attacks involve unauthorized access to critical information as well as the infrastructure of business organizations and public institutions (Weimann, 2006). The resultant effects of cyber attacks are numerous, and they make both private and public entities more vulnerable to collapse (Osipenko, 2004, p 46). Thus, these institutions adopt ...

Introduction

Literary appropriation may be defined as the legal beneficial and creative art of borrowing from literary work of another author to come up with a completely different work from the original (Adeney 2013). It is simply the unoriginal, imitative or different perspective of the original work as seen and created by the ‘new’ author. It is different from plagiarism, which is essentially copying, direct lifting of an author’s words without acknowledgement, stealing of another’s work or pirating. These borrowed ideas are geared towards achieving certain literary objectives such as to criticize, ridicule, create new literary work, prepare ...

BUSINESS ENVIRONMENT IN UK, SOUTH AFRICA, AND MEXICO

Business environment in UK, South Africa, and Mexico Introduction The purpose of this report is to analyze the business environment in South Africa and Mexico to help Gem Leathers Limited in establishing a joint venture. Also, the report will examine the issues of trademarks, trade secrets and patents in the U.K, Mexico, and South Africa.

Financial incentives Mexico offers numerous incentives in various sectors with an aim of creating employment, improving infrastructure, enhancing productivity, and boosting exports. The Maquiladora is the most significant incentive that is offered to foreign companies in Mexico. The benefits of Maquiladora incentive include duty-free ...

Introduction

Offshoring is a common trend to a majority of international companies that have their root of operation outside the U.S market. Apple Inc. is one such company that has been caught up in a flurry of controversy regarding its stake in remitting taxes to the U.S government. Besides, the offshore account maintained by Apple Company has led to serious criticisms and flurry of accusations. This essay focuses on the main reason why companies like Apple would wish to maintain offshore operations rather than refocus their operations in its domestic country.

Reasons for Offshoring

The main motto that is behind Apple’s decision ...

Part 1 Option 1: Video marketing campaign site (1250 word equivalent)

URL =

Video Script

Talking Head Hello, are you looking for latest games, HD videos, music, and memorabilia or caters? That is always a daunting task to do by yourself when we are here and ready to serve you. We are a U.K based company that specializes in selling video games, both latest and all-time favourites that will always leave you wanting for more. Also, we have been dealing with all range of videos and music genres and we guarantee you will not miss your portion too. Additionally, we have a range of memorabilia and caters that you can order anytime and ...

(Professor/Instructor) (College/University/Institute)

In the definition given by the World Intellectual Property Organization (WIPO), trade secrets, simply stated, are any “confidential business information which provides an enterprise a competitive edge.” These secrets embrace areas commercial/industrial activities, and the illegal use or distribution of the information conducted by parties other than the owner of such information is deemed as a breach of the law as an “unfair trade practice.” Depending on the legal jurisprudence operating in the state, the safeguarding of these secrets is an integral component of how the practice of suppressing illegal trade practices is understood; it can also ...

MEMORANDUM

Re: Sally Reporteur’s News Story on the Reform the Electoral College Movement FACTS Sally Reporteur recently graduated from a prestigious journalism school. Soon after graduation she found a position as reporter for a local news station. Based on her educational background, and the small staff at the news station, her supervisor gave her a fairly significant amount of discretion to find, investigate and write her own news stories. Like many people of her age group, Sally was quite adept at using information technologies for both her work and in her private life. One day, while she was chatting ...

Broadcasting Rights of FIFA World Cup

Introduction Going closer to our topic, it seems worthwhile noting that FIFA is rightfully considered to be the most powerful and influential football organization that reveals as a steering body for football, indoor soccer, and beach football. Consequently, all football competitions including world cups (they are generally assumed to be most wanted ones for spectators) are performed under the duly patronage of this worldwide organization. A great demand for sports events has undoubtedly formed favorable conditions for both organizations (fn. – in our case it is FIFA). According to WIPO (World Intellectual Property Organization), “The royalties that broadcasters earn from ...

Abstract

This essay briefly outlines the phenomenon of intellectual property and copyright while weighing in on some of the security risks that have been exacerbated by the internet in recent years. It explains what intellectual property is and its components with, explaining various scenarios of how others benefit from the works others through technology and the internet. With the help of laws put in place and corporate security policies are in order, infringing on the works of others is limited. Key words: intellectual property, copyrights, industrial property, corporate security policy, IP rights, IP laws

Threats of Copyright and Ownership of Intellectual Property

Introduction Within the fast-paced world of ...

Apple is the world’s largest multinational technology company. Apple specializes in the designing, developing of electronics and software. Apple began in 1976 selling Mac computers. Today, it has thousands of products and has a large legal department to handle its intellectual property. A copyright is a protection afforded to authors of original works that can be obtained from the government. These original works may include music, art, drama, books or other writings, among other works. The work does not have to be published in order to obtain a copyright. Apple has copyrights for many of its designs and ...

(Name of author)

What Cyber Espionage Groups Steal from the United States

Anything that could give United States rivals a competitive edge against the country can be stolen by cyber espionage groups. Among the things that are stolen are intellectual property, blueprints for technology concepts, and research and development advancements (Rogers, 2012). These are used to produce copies, or versions of products or develop ideas without the consent of the rightful owner of the products or the ideas. Furthermore, the people who own the rights do not receive any compensation for the use of their products or ideas. Another thing stolen by the cyber espionage groups include merger ...

Establishment of BRICS was one of the most significant political events of the beginning of the XXI century. BRICS is a group of five fast-developing countries: Brazil, Russia, India, China and South Africa. The organization was founded in June 2006 during the St. Petersburg`s Economic Forum with the participation of the Ministers of Economy of Brazil, Russia, India and China. Before the inclusion of South Africa in 2010, the organization was known as BRIC. For the first time the acronym BRIC was proposed by Jim O'Neill Goldman Sachs`s Bank analyst in November 2001. The sequence of letters ...

For the first time, the initiative of the Trans-Pacific Partnership (TPP) was put forward by New Zealand, Singapore and Chile in 2003. In 2011, after the accession of the US the concept of the agreement was essentially changed. Since 2011, nine countries were conducting negotiations on accession to the Trans-Pacific Partnership: USA, Australia, New Zealand, Malaysia, Singapore, Vietnam, Brunei, Chile, and Peru. Canada and Mexico joined the negotiations later, and in 2013, Japan joined them. Currently, these countries make up the basic structure of the partnership. There is a possibility that the Republic of Korea, as well as Taiwan, ...

What is the case statement? What decisions does P & G need to make?

The Procter and Gamble Company has to revise its advert if it is to make a positive impact in the market. The proposed ‘Mumbles’ advert is comparative and implies negative notions on the use of Colgate and Palmolive’s ‘Simply White’ product. This form of advertising, is also involuntarily shifting the viewers’ attention to the rivalry between the two companies: when the objective, and this is an educative guess, is to show the brand’s prowess over the rival’s brand. P&G, therefore, needs to revise its advertisement approach towards a more positive and more product oriented approach. P&G ...

There are so many businesses emerging, with an aim of paving through the current markets in a better way than others. As businesses develop, competition becomes inescapable, with the newly established trying to emulate the already established businesses. New business may like to copy ideas from other companies, hence calling for the need for the intellectual property. Coca-Cola Company was invented in 1886, and has been producing world’s all-time number one soft drinks, but no one knows the formula they use to make their products. Their patent is well protected from outsiders who may want to emulate their ...

Introduction

The business planning and formulating is not as easy and simple as it seems just like to run operations and deal with staff. To start a new business, it is very important to understand the nature and role of entrepreneurship. Many entrepreneurs have succeeded, and many have failed in the past, it means that there is something exist that can differentiate the successful and failure entrepreneurs. Before conducting a plan for the new business of wedding planner services, it is needed to understand the needs, challenges and risks in the development of new business and how these challenges and ...

The Apple organization is a company that was established by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. The headquarters of the company is at Cupertino, California. The company deals with the sale of electronics such as computers and cellphones that are needed in the current digital world. Its products that top the market sales include: iPhone smartphone, iPad tablet, Mac Personal Computer, iPod portable media player, Apple Watch smart watch. It has established products that match with current technologies in the market and the technology they use supersedes the technology used by their competitors. Its innovative nature ...

1.0 Description of the Business and the Business Model The parking lot spot finder will be in the form of an app. It will coordinate with a camera that is installed on a traffic light or pole near the parking lot. Upon accessing the app, a motorist will be able to search a location either by name or by address. Based on this search, the app will bring up a visual of the parking lot(s) associated with the location. As soon as the motorist determines which parking lot they would like to park in, they will be able ...

The name of educational institution

We live in an age that is witness to what many are calling the Third Industrial Revolution. 3D printing, also called additive manufacturing, moves us away from the Henry Ford era mass production line, and will bring us to a new reality of customizable, one-off production. The focus of this research is: history of the 3D printing, the impact on the progress, the factors affecting the 3D printing technology and the socio-cultural impact. Challenge of the research is to describe the history of the development of 3D printing technology. 3D-printer is a special device for outputting three-dimensional data. Unlike ...

The case study ‘Brighter Smiles for the Masses-Colgate vs. P&G, focused on the working mechanics by the two American consumer giants, on how to connect with the target market and strategically outdoing the competition.

The following are the case analysis and answers to the questions pertaining to the case study.

What is the case statement? What decisions does P & G need to make? The case statement is the introduction of Crest Whitestrips by P&G that revolutionized the oral care market, by allowing the consumers to whiten the teeth in the convenience of their home and the inception of a new category that became a cash cow for P&G in the tune of millions of dollars, ...

Network design proposal

Introduction Any organization that has its operation on many interconnected computers remains exposed to attacks from both external and internal sources. To address the issue, a computer that operates over a network requires several measures that target to minimize possible attack. The term network security is used to describe the process of bringing together the physical and software based preventive measures to prevent the underlying network infrastructure from attacks such as modification of data, misuse of infrastructure, unauthorized access and another form of attacks.

The problem statement

Analysis of security needs The university environment provides different security threats. Data that is stored ...