The power of creative solutions in advertising is well known. Unexpected spectacular images and stories are interesting both of advertisers and the public. For an infinite variety of solutions, which we refer to creative advertising, there is a certain mechanism of action - emotion. This article describes a few specific phenomena related to the field of emotions in advertising. Argumentation is the way the argument is put forward in the course of which a certain position as a proven thesis (thesis is a position which is necessary to argue). The truth of an advertising thesis is proven by a ...
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