J.C. Penney is known to be an international retail chain which is specialized on selling multiple types of products, including clothing, jewelry, furniture, home appliances, and numerous other goods. The organization, while being included into the list of Fortune 500 retail companies and providing employment for around 100,000 associates all over the world, is focused on continuous developing and effective training its employees (“About us,” 2015). One of the primary ways of contributing to unceasing enhancement of the company’s employees is considered to be the use of professional development plans. In terms of this paper a professional ...
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J. C. Penney’s “Fair and Square” Strategy
Abstract
In 2012 , the huge departmental chain of stores, J.C Penney under its CEO, Ron Johnson came up with an ambitious plan dubbed “Fair and Square” as a countermeasure to recession and dwindling sales. However, instead of revamping the stores the plan which entailed offering complementary promotions and periodical price reductions led to further decline and the organization had to seek alternative ways to remain afloat. This essay presents the problems that J.C. Penney faced and the recommendations that it needed to follow to revert to profitability. It also presents an analysis ...
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