The advert that I have chosen is the Jack Daniel’s promotional advert of its new product, Tennessee Honey.
Source: "Jack Daniel's: Bees." Cosmetic Appeal/ Use of Color/ Use of White Space This particular advertisement aims at influencing the manner in which other consumers view themselves factoring in the beneficial aspects that buying such a product can bring to them. In the advert, a crowd is shown attracted to the product which in essence indicates a combination of social and humor appeals which makes consumers to laugh and build an emotional attraction to the product.
Typography
Typography, as we all know refers to texts arrangements aimed at passing product advertisement’s information to consumers. In Jack Daniel’s case, ...
