Essays on James Baxter

Buying behavior refers to the process of decision making to buy and use products. There are deviations in buying behavior of customers depending upon the level of involvement and price of product. Besides this a number of other factors may influence the purchasing decision (Peter, Olson and Grunert)

In the case of James Baxter’s bakery, customers will be diversified according to the following changes:

Cultural These factors are embedded in a personality due to his upbringing in a specific society. These include the values, behaviors, attitudes, norms, beliefs, norms, perceptions and values. Customers will purchase in additional quantity if they have a cultural background for a specific product.

Social

These are due to the surroundings within the society. A consumer ...

Introduction

James Baxter is a pastry chef and owns a small bakery in Adelaide. James wants to grow his brand nationally and compete with chains like Pie Face, Brumby’s, Michel's Patisserie and Bakers Delight. He has also considered selling through Coles and Woolworths bakery options or creating high end specialty stores like Adriano Zumbo’s. Taking the above discussion into consideration this particular paper attempts to analyze the business environment and customer preferences in the bakery industry.

The buyer behaviour associated with bakeries

Customers today have become more attentive than ever before regarding the food items they consume, and they wish to purchase items they feel satisfied ...