Introduction
Genericide can be defined as an historical process in which a trademark or brand name is transformed into a common verb through popular usage. This means people are using the trademark to even describe their goods and services. When this happens, trademark is no longer entitled to protection under trademark law because they describe a whole group of goods or services (Millstein 280). This paper will exclusively explore genericide. The paper will explain and discuss the legal concept of ‘genericide’ in its relation to trademark law. The study will use the example of Google (and the newly coined, popular verb ‘to Google’) ...
