Introduction:
In this paper were will be covering our analysis of the BoldFlash: Cross-Functional Challenges in the Mobile Division case, written by Michael Beer and Rachel Shelton. The analysis will cover the history of the company, symptoms and problems, alternatives, and our recommendations. The given case expounds over the situation when Roger Cahill – Vice President of BoldFlash Mobile Division came across the situation where BoldFlash is struggling to adjust to a progressing and challenging marketplace. In the case study, there are four departments (marketing, sales, manufacturing, and product development) within a division that refused to work collaboratively. As a result, ...
