About the company and the rationale for selecting it
Apple Inc. is an American multinational company headquartered in California, United States. The company deals in consumer electronics, software and also provides paid multimedia services. Some of the popular products of the company include, IPhone, IPad, IPod and MacBook. At present, the company is amongst the world biggest company with market capitalization of $677.37 Billion. The company has always been in the good news for providing innovative and consumer friendly products. For instance, it first ruled the portable music industry through launch of IPod that changed the music listening experience of the consumer and then, in 2008, the ...