Every era is built on a guiding principle that creates a way forward in terms of lifestyle and business management, just like the globalization and the Internet defines the era we live in with regards to our life style in all aspects. The writer disagrees with the statement of John Wanamaker, in view of the fact that marketing be it in the early 19th century or today needs promotion to connect with the consumers on an emotive level amid competition, thus creating a subliminal presence and that will help in selecting the brand product or service when required for ...
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