INTRODUCTION
The report analyzes the case of Johnson City which was the premier group in heart services. The report discusses about cultural issues and where the marketing would fit in this professional service organization. The report also discusses whether Johnson City should focus on niche market or mass market. The report also discusses the pros and cons of both the strategies.
ISSUE OF CULTURE AND WHERE MARKETING MIGHT FIT INTO A PROFESSIONAL SERVICES ORGANIZATION
Although, Johnson City was the premier group in heart services but with the passage of time the group was unable to enhance its skills and core competencies to support its growth. In addition, the resistance to move forward through ...
