Business
Introduction
Josiah Wedgewood during the 1st industrial revolution acted as a leading entrepreneur and had a lot of impact across the globe. Wedgewood recorded major achievement in pottery works and applied the indigenous forms of marketing to attract many people to purchase his products. Wedgewood became a common and famous name as many were introduced to the brands that were owned by him all over the world. Josiah Wedgewood partnered with Thomas Bentley to come out with a brand equity whose price was low that everybody was in a position to afford. This brand had a 1st mover advantage and it created a success history of ...
