Description of the project:
The project involves a two-month tour to the East African market, which is aimed at creating brand awareness for AGCO products. In particular, the tour is aimed at raising awareness for Massey Ferguson tractors and combine harvesters, which will lead to increased sale of the products in the region. The tour will be undertaken by 10 marketing personnel who will visit the countries where agriculture is widely practiced including Ethiopia, Kenya, Uganda, Tanzania, Zimbabwe and the Democratic Republic of Congo (DRC). In addition, the team will try to understand the problems the farmers in the region are facing in the ...
