Introduction
The case of HP Kittyhawk 1.5 inch drive poses a managerial problem, which is rooted in technological risks and market uncertainties. While Bruce Spenner, the General Manager of Disk Memory Division (DMD) within HP had a visionary approach of developing a revolutionary product and the risk taking potential to drive a major success for his company, there were some problems in how the project was implemented and coordinated with the market needs.
Analysis
The enthusiasm did not lack Spenner and his team when they started working on a product that was meant to bring HP a 20% market share in ...
