Essays on Keegan

Globalization is a complex process, the consequences of which cover political and legal, economic and cultural spheres of society. This process causes the extensive discussions in the various expert communities and among the common people (Keegan and Green 47). In the politico-legal sphere, globalization is expressed in strengthening the role of international organizations, which standard-setting activity shifts the focus of many legal regulations of public relations from national into international legal plane. At the same time, spreading to areas previously traditional for the national legislator, the international law is unable to be the guarantor of lasting peace. The globalized ...

Dossey and Keegan (2012) define holistic nursing as a nursing art whose goal is to heal the whole person. Holistic nursing focuses on the psychological, emotional, physical, social, and spiritual wellbeing of a patient. Caring, building of relationships through trust, and interconnectedness between a caregiver and a patient are crucial aspects that underpin the practice of holistic nursing. Since its recognition as nursing specialty in 2003 (Klebanoff & Hess, 2013), holistic nursing is governed by standards of practice to which every holistic nurse must adhere. The standards of practice as outlined by ANA include scope of practice, principles, core values, ...

Influence of American Revolution of the Civil War

Influence of American Revolution of the Civil War

Introduction

The American Revolution and the Civil War are two wars that have shaped American history and the American society. The American Revolution started with 13 colonies forming the Continent Congress declaring their Independence from the British rule in 1776 and ended with the Loyalists winning the Revolutionary War (Becker, 2013, p. 5). The Civil War was started when Southern states declared independence by seceding from the Union. South Carolina was the first state to secede in 1860 and they were later joined by Florida, Mississippi, Georgia, Alabama, Louisiana, Texas, Virginia, North ...

Complementary treatment is a term used to refer to interventions that are consumed alongside the conventional treatments (NHS, 2016). Complementary treatments are non-mainstream, meaning that they cannot be prescribed by the physicians. Evidence exists to substantiate the importance of complementary interventions in the recovery healing process. It is advisable, however, that a patient consults with the physician first before commencing on any complementary intervention. The purpose of this paper is to share a positive story in practice about a complementary modality experience that influenced health. Undertaking this exercise will broaden my knowledge about the use of complementary treatments, and ...

Abstract

The readability of a given text is dependent on many factors, among which include the number of words in a sentence and the length of the words which is indicated by the syllables in the sentence. It is alleged that local and national newspapers have a readability level of the fifth grade. This experimental project seeks to determine the veracity of these claims using the Gwinnett Daily Post, a local newspaper that circulates in Georgia. The sample for the treatments includes six articles from which the first five sentences will be chosen. The word and syllable count for the ...

The introduction of Disney Stores in South Korean market may exhibit great levels of success because of the high expenditure on Kid’s product in South Korean due to its culture of devotion to kids. Additionally, the company may do well in the country because many South Korean customers have a greater preference for Americans kids’ products. Despite the opportunities that present themselves in the starting up of Disney Stores in South Korean market, there are various issues and concerns that are evident and pose a challenge in the market. Art directors and copywriters should, therefore, consider these issues ...

Question One

In business, political risks give an implication of the political decisions that could have adverse effects on the goals and profits of businesses operating in the specified country. Objectively, the sources of political risks in many countries are the policies that a country chooses to adopt to control the nature of business that companies operating within its borders have to observe. However, the levels of political competition among politicians and the levels of political tolerance among their supporters also give an indication of the nature of the political risks a company is likely to face when operating in a ...

The case why some spirits products are popular all over the world, while others, as a rule, do not go beyond the borders of the country where they are produced has many causes. First of all, it is important to note that the presence of local spirits products is for the best. After all, local products fully meet the tastes of the people of this region (Velvett, 2015); in another country such drinks, most likely, simply will not be appreciated. One might contradict that such spirits products as cognac and champagne are also local products but they are popular ...

Executive Summary

The purpose of the paper is to create marketing plan for the new service of existing business division. Johnson & Johnson was selected because it is recognized as one of the most successful and expensive in the world. Producing different devices and products, the company can organize the service care, for example, through the creation of separate service division. The main direction can be at first in the gynecological segment as it manufactures a wide range of products for women, including Gynecare line. Company’s mission, vision and values described in its Credo were analyzed for the new business division. ...

Executive Summary  

The purpose of the paper is to describe the launch of the new product by LEGO. It is very famous toy company, which produces kits of varying degrees of difficulty for the acquisition, as well as sets of differing details. The most famous series of LEGO are called “The Lego” or “The Lego system”. It is represented by a variety of series, “City”, “Castle”, “Space”, “Pirates” series, “Star Wars”, “Harry Potter” and so on. FIFA World Cup is one of the greatest events. Launched in 2012 series of FIFA World Cup brought profits of almost DKK5 billion (The LEGO ...

It is important for a company that is entering a new market to know its channel structures and strategies. These existing channels and strategies should be aligned with the goals and objectives of the company to fast track the achievement of corporate goals and objectives (Lee & Carter, 2005). The factors that affect the structure and the strategies available to global markets include the nature of customers, product, and environment (Keegan & Green, 2016). In my final project, I chose to establish Disney Store in a new market within South Korea because it has market opportunities for the children’s products. ...

Deciding Which Market to Enter

A case study of Taco Bells Introduction A company with objectives of entering into new markets must implement strategic decisions on the type of market and the entry mode. Typically, global business enterprises enter new markets through exportation, obtaining market licenses, the formation of joint ventures, or sole venture entry (Keegan, 1989). Any of these entry modes require a firm to commit some resources to succeed in the market entry. Thus, initial strategic decisions as to the category of the market and appropriate entry mode are essential. High competition, industrial organization, and international market imperfections tend to impede the ...

Potential Country Markets

The process of identifying the high potential countries where General Motor products can be marketed used a broad examination of several factors. The factors considered included country rating, business climate rating, 2015 forecasted market size, and the overall market potential evaluation index. The 2015 forecasted market size would help me select the nations that are importing GM products for further in-depth analysis in this paper. With the current reports, India would not be a safe country to target for GM products. The country is experiencing around medium, and the volatility in its economy would make slight changes that are ...

Breast cancer is identified as the most common cancer among women in the world (Chlebowski, Chen, Anderson, Rohan, Aragaki, Paskett, and Prentice, 2013). The prevalence rates have increased in the recent past, a trend associated with lifestyle attributes such as improper diets and lack of exercise. In as much as genetics play a contributory role in the development of breast cancer, a significant part is associated with these changes. An interesting aspect is that the ailment affects women differently in relation to differences in racial and ethnic considerations. In this regard, Asian women are the least affected group in ...

Introduction

Breast cancer is known as the most commonly diagnosed disease among women. It is not restricted to a single cast race or ethnicity. As compared to white women Asian women suffering from breast cancer are diagnosed at the later stages of the disease, and they also have higher death rates. Many studies are dot done on the racial differences experienced by the survival during the treatment or during diagnosis. Disparities in the breast cancer survival women could be due to inequality in the screening of breast cancer, its diagnosis, treatment and follow-up after the treatment. Research shows that how ...

The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...

Management Information System

Introduction The paper is intended to examine the management information systems (MIS) of the companies in the world to understand that the companies are using information system and related disadvantages of using management information system. For this purpose, the study is going to conduct the comparative study of the management information system of two different organizations. The organizations selected for the comparison include Zara and Benetton. Both of these companies are related to fashion industry where, Zara is based in the UK, and Benetton is based in Italy (Pirone, 2010).

Zara and Benetton both are involved in using management ...

Two offensive operations undertaken by Germany in Ardennes at the beginning and at the end of the WWII in Europe were conceived and executed under very different conditions and resulted in a totally opposite outcome. The 1940 campaign against the allies was an undisputed triumph of the German Blitzkrieg concept. The 1945 offensive was a desperate and illogical move of a leader that had lost touch with reality. The outcome of both actions was pre-determined by the preceding political, military and economic events. The leadership on both sides played an important role as well. Overall, it is safe to ...

Question 1

Clearly there is no doubt that the convergence of communications technologies and Internet networking frameworks have had an intense, societal and worldwide change and effect on how a Global Marketer’s, plans, budgets and implements of international marketing communication campaigns. The Global Marketer can no longer rely on just external proxies such as country specific partner companies, benefactors, or international distributors to properly represent their particular company’s brand, messaging and completely assimilate themselves as a worthy distributor not apt to incorporate into its’ own offerings – a competitive brand. The Global Marketer must now take into consideration, not just ...

Complementary and Traditional Interventions

The use of the complementary modalities in the treatment of different diseases has become a common phenomenon in medicine. For instance, complementary modalities are commonly used in the treatment of depression, back pain and anxiety. Besides complementary modalities, traditional interventions have also proven to be effective in the treatment of diseases for a longer period since the ancient times. Despite the fact that health practitioners integrate traditional interventions and conventional modalities when providing care so as to enhance the outcome of the patient, it is imperative for the health practitioner to be careful while choosing either of the interventions ...

Introduction

These are the steps and processes that a company uses while marketing its strategies internationally, to the potential and actual customers abroad. International marketing is tricky and requires a lot of research and quantitative background information about the country or region to market the products, their background, ideologies, preferences and tastes of the customers (Kotler & Armstrong, 2009, p. 50). Qualitatively, the marketers should look at factors such as the economic state of the region; this helps them to determine through estimation the amount of disposable income that the potential customers are willing to commit to the product. Secondly, accessibility ...

In the world of today’s cinema, 3-D technology is making a comeback. No longer a kitschy gimmick used in the 1950s to bring extra ticket sales to monster movies, it has turned into a phenomenon that turns normal 2-D movies into stereoscopic blockbusters. 3-D films such as the 2009 film Avatar rule the box office, creating landscapes that pop out at the viewer and take them into a new dimension. To this day, more and more blockbuster films are adapting the Avatar model and releasing more and more movies in 3D, mostly due to new technologies and methods for delivering crisp, realistic ...

School

The movie “Gods and Generals” is set out in the American civil war and its starts with the onset of the war with General Robert E. Lee declining the federal offer to lead the union army and instead choosing to be loyal to his Virginia state and agreeing to lead the local Virginian army into the war. “Gods and Generals” makes a remarkably successful attempt to be historically precise, and most of the events and people in the movie represent history with some remarkable degree of accuracy. However, “Gods and Generals” does make some important omissions of historical events and ...