Marketing Concept and the 4p's Concept
The marketing concept backdates to the 1950s when the market became flooded with a variety of similar products (Keelson, 2012). It involves focusing on what the customer wants, aligning the functions of the organization in order to successfully carry out production of the correct product, and finding ways to keep the customer satisfied over a long period. The marketing concept incorporates market research with the aim of finding out the customers’ needs, market size, as well as the market division. The four P’s of marketing are used by firms to enable them penetrate the market and help maximize ...
