One of the common means through which political agenda is realized is through communication. Many politicians have perfected the art of rhetoric since it is the quality of their rhetoric that defines whether a politician gets a political office or not. Kenneth Burke is one of the world’s renowned rhetorical theorists, who have immensely contributed to the understanding of the concept of communication. The theory of dramatism as it applies to communication is one developed by Burke and one that can be applied in getting to understand the actions by various political actors. The theory on dramatism, according ...
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Abstract
This paper is a wiki page entry on rhetorical theory and concept. The introduction provides the definition of the concept rhetoric by two scholars - Aristotle and Kenneth Burke. According to the scholars, rhetoric is an art of communicating effectively by persuading the audience. Aristotle, the proponent of the concept, highlights three important elements that should be present for rhetoric. These elements are identified as ethos, logos, and Pathos. The entry further presents the history of the concept by looking at the different views of the concept of the ancient Greek philosophers such as Plato, Aristotle, and Socrates. The ...
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