Introduction
Over the years the growth and development of the internet has brought many opportunities for businesses and individuals to gather personal information about other users and to direct their advertising at these people. However, the means by which these things are done give rise to many ethical issues. For one thing, there is the question of whether an individual’s browser history is his or her private property, or is it something which others should be allowed to share? Another issue is at what point are companies being simply unethical? At what point are they breaking the law? At ...