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Internet Marketing: The importance of using the internet as a marketing tool

Introduction The purpose of this paper is to not only point out the importance of the internet as a marketing tool but also to highlight the implications of the web on business decision-making processes. The internet has provided a rare opportunity for companies throughout the world to move their operations beyond the physical constraints of the traditional product distribution channels creating an enormous wealth of possibilities for businesses to exploit (Kiang and Chi). Today, the web today has more than 77% rates of penetration in most advanced markets with the emerging markets such as China, Brazil, and India accounting ...