INTRODUCTION
Children clothing is a profitable business across the UK. This business has observed an increase in volume sales, as market has grown around 7.7% in last two years (Cuthbertson, 2012). The basic reasons for the industry boom for children’s wear were better availability and lower prices of the apparels. Large retailers have seen to be much dominating this category, and these retailers have forced this industry to become much competitive in nature. Managing the retail store is an art and the management needs to consider different aspects (Gilbert, 1999). Retail stores provide better and more effective touch points. ...
