Overview
Amazon.com came into existence in 1995 as an online retailer of books taking advantage of the exponential growth of the Internet (Govindarajan and Warren 2016). The meteoric rise of the Internet as a major business tool and a platform for many daily activities drove the company to start selling and later publishing e-books itself. The development of the Kindle e-reader and its debut in 2007 made the company the leading seller of e-books. Today, it has widened its product offerings beyond books and it is the largest online retailer of consumer electronics, household goods, the Internet and media. In ...
