Literature on the effect of environmental stress caused by changes in the climate is more relevant today than it has been before, especially in the context of global warming (Beniston 2010). Schulte (2014) and Somero (2010) published articles on environmental stress and climate change respectively. Reading the two articles offers an understanding of how the two variables are interrelated and the effect that they have on living organisms. The manner in which the arguments are constructed presents with various positives and negatives. This critique will highlight the positives and negatives with the help of literature from other scholars. Schulte ( ...
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Executive Summary
Marketing is an important business function that ensures a company remains competitive. Kingsford is an American brand that produces premium charcoal grilling products and one that enjoyed a steady growth of revenues in the 1980s. The company has relied on an experienced team of sales executives, consistency in marketing and sales actions, superior quality, and brand positioning for success. However, Kingsford’s main problem lies in the aspect of competition. The company has faced serious challenges in regard to the strategic decisions that were necessary to avert competition in relation to aspects such as pricing, advertising, promotion as well ...
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