Abstract
Established in the year 1976, Acer is currently one among the top three most renowned PC brands in the international scene. Over the last four decades of the company’s existence, remarkable changes have taken place. Managing such change has posed quite a challenge for both the management and the other stakeholders – both external and internal. This paper is based on a critical review of change management in Acer; the Taiwan based PC Company that has emerged as one of the legendary organizations as far as strong management is, in the east. The first part of the paper is the introduction, which ...
