Executive Summary . 3-4
History .. 4-5
Strategic Elements 5-6
Critical Events .. 6-7
Leadership 7-8
Mission and Vision Statement . 8-9 External Assessment 9-13 Analysis of Competitive Position 13 Internal Assessment . 13-17 Current Strategy 18 SWOT Analysis 18-21 BCG Matrix . 21-23 IE Matrix .. 24-25
Possible Strategic Alternatives 25-26
Evaluation of Current Organizational Structure .. 25 Recommendation Changes .. 25-26
Situational Analysis . 26-29
New Turnaround Objective .. 29
Proposed Measures . 29-31
Funding this Turnaround Effort 32-33 Financial Projections 33-34 Conclusion 34
References 35-36
Sears Holdings Corporation Executive Summary Sears Holdings is a major brick-and-mortar retailer in both the United States and Canada. As such, it sells a wide variety of products, including appliances, consumer electronics, apparel, tools, sporting equipment and ...