Scope
Kudler Fine Foods intends on implementing a Frequent Shopper Program involving establishing a system based on sale points that tracks purchases made by the customers. Through their purchases, customers will earn loyalty points which they can later redeem for services and products through retailers who have been joined by Kudler to offer quality gift products, special food items or airline upgrade (Apollo, 2011). Customers will view their earned points either on their receipts or on the company’s website through the point cards provided to them by the company. For every customer, the system relays their loyalty point to ...