Essays on Lager

Anheuser-Busch InBev’s Takeover of SABMiller

The global beer industry, which has been growing steadily for almost a century now, is filled with variety. There are many types of beer that vary in flavor, production technique, ingredients, color, alcohol levels, and geographic origin. Also, the many brands vary greatly as well. Some brands dominate global beer markets, while other brands are very local - and everything in between. Anheuser-Busch InBev and SABMiller were two of the largest global dominating beermaker companies in existence. Together, they produced around 30% of all beer sold world-wide. The idea of Anheuser-Busch InBev and SABMiller merging was simply astonishing. When ...

Beer ranks highly among the most desired alcoholic drinks in Europe. The commencement of beer consumption initiated in Western Europe and soon after extended to Eastern Europe. Russia and Ukraine are among the main nation’s leading in the consumption of alcoholic drink in Eastern Europe. The rate of consumption of beer in Europe is advanced compared to other alcoholic drinks like Wine and Spirits which comprise Whiskey, Rum, Vodka, and several others. In the recent past, the beer market in Russia has been defined because of the macro economy, inevitable momentous price upturns and the change in regulations ( ...

Trends for the past two years have shown that there is an increasing interest in specialty lagers. Based on this principle alone, it would be a solid choice to open a gastro-pub that features specialty lagers almost exclusively. Food should be offered with lagers (and really any beer) to show how the chosen beer and food can compliment each other. It is probably best to stay away from becoming a micro-brew, especially without very large investors, because many types of lagers, Eisbock and California Commons for example, need expensive equipment outside of the already expensive equipment for a micro-brew ...

Budweiser enjoys a cult status in the U.S, a liking and reputation it has developed over the past many decades. Till the very recent past, it was one of the top selling beer brands in the U.S along with the Bud Light. In 2015, however, Budweiser had to cede the 2nd spot to the competitor, Coors Light, with Bud Light holding the top post . It has also become worrisome for Anheuser-Busch that the total volume has declined by 0.6% in 2015 . In spite of this, the company remains the top beer seller in the U.S, with a combined market ...

Humankind records show that one of the oldest beverage in existence to date is beer. Beer can be described as an intoxicating beverage produced by a process called fermentation. There is also an array of types of beers, this dictated by the different methods of preparation, raw materials and flavours included in brewing. The types of beer’s are as follows; ales, lagers, stouts and porters as well as malts. The consumption of a beer in a local bar begins from the brewery which acquire necessary resources, convert them to the taste akin the type and flavor of beer ...