Essays on Lambkin

The Influence of Early Childhood Teachers’ Mental Health Literacy and Early Intervention for Special Needs Children: Methods

Introduction In recent decades, it has become common knowledge that early childhood education is of fundamental importance to the overall development of all children, whether those children have developmental disabilities, are intellectually disadvantaged, or present with other special needs (Virmani et al., 2013; World Health Organisation, 2016; Kay-Lambkin, Kemp, Stafford & Hazell, 2007). However, despite the importance of early childhood education for all students, there are special requirements that must be met for students with special needs. Teaching special needs students in the early education classroom can be difficult for a plethora of reasons. The purpose of this discussion will ...

Executive Summary

The prevalent positioning has diverted the brand image of all the Daimler products to be luxurious in use and niche in pricing, in spite of the corporate brand aiming at building an image based on product quality, safety features, and services. In case of Daimler, the management of the corporate brand, the eventual positioning of the corporate identity (through integrated marketing communications), and the strategic association between the brand portfolio and corporate brand is managed under the Daimler’s brand architecture framework (Keller, 2009, p.251). The latest target for focusing the product and corporate branding for Mercedes comes in ...

Branding – Definition and Theories

A brand is a construction consumers make of a product/service. The teams behind products/services aim to position them as good as possible in the minds of their targeted customers. In this respect, they attribute their specific product or service certain elements of identifications. Such identification elements are: a name, a symbol (for instance a trademark, a logo, a sign, or a package design), a color or a feeling (Aaker, 1991, p.7).

“A brand is an asset of differentiating promises that links a product to its customers” (Stuart Agres, Young & Rubicam in Fombrun, 2007, p.232). Based on an experiment conducted by Young & Rubicam for ...

Corporate Re-Branding: Is Cultural Alignment the Weakest Link?

Gotsi, Andriopoulos, and Wilson (2008) conducted a study to examine the relationship between cultural alignment and the new corporate values that were introduced after a corporate rebranding was implemented.

The study was conducted by using the case study method. The authors focused on the results or effects of a corporate rebranding initiative implemented by a telecommunication company where they aimed to determine the employees’ perception of how well the current attitudes and behaviors in the company were reflected in the new corporate brand values; whether this perception varied among subgroups within the company; and whether the employees believed that the behaviors and attitudes ...