Introduction
Marketing is an important concept that needs a thorough analysis. This paper will focus on the various case studies and how their decision making affect the marketing process. Before marketers enter a market, they should understand how the market operates. They should also find out if there are prospects of a new market. Market analysis forms an indispensable part of the marketing process. The need for market analysis is because the market will be understood and the organization, which is to enter the market, will be prepared to enter the market. The choice of the market entry strategy is a crucial decision to ...
