Company Relations with Customers
The chapter focused on how to create a significant and professional bond with a consumer base so that the company will be able to continue running. Bonds with costumers help the company continue to run because they keep the company’s costumer service up, and force the firm to keep adapting to today’s culture. The costumer evaluates the costumer service and these efforts made and if they are what the costumer wants, they are less likely to switch to a different brand. At this point, the firm and the consumer are bonded. However, it is sometimes best for ...