Introduction
These are the steps and processes that a company uses while marketing its strategies internationally, to the potential and actual customers abroad. International marketing is tricky and requires a lot of research and quantitative background information about the country or region to market the products, their background, ideologies, preferences and tastes of the customers (Kotler & Armstrong, 2009, p. 50). Qualitatively, the marketers should look at factors such as the economic state of the region; this helps them to determine through estimation the amount of disposable income that the potential customers are willing to commit to the product. Secondly, accessibility ...
