Essays on Launches

1. What I found most interesting and useful in the article "Public Relations (PR): traditional media confronts social media" produced by Dan Schawbel is the relationship of types of communication and relevant methods. According to Schawbel (2007), "we must first look at what we are communicating and match it with the proper method" (qtd. in Personalbrandingblog.com). Considering that social media and traditional media press releases play a vital role in PR industry, this information will definitely help me improve my skills and competences as a PR practitioner, as it contributed to deeper understanding of differentiation between traditional and ...

Information and Communication Teachnology

ABSTRACT As telemedicine is used throughout the rural parts of Africa, there are many professionals and patients who find the entire process very beneficial because there is an allowance for a decrease in transmission of highly contagious diseases such as MRSA (Methicillin-resistant Staphylococcus aureus). If there are clinics that are found in locations surrounding rural Africa, there are strong concerns that patients will be able to transmit their diseases to other people who are otherwise healthy. With the use of telemedicine, the patients and the health care providers can see each other through a confined space and there is ...

<< Name>> <<School>> <<Date>> Situational Analysis: AT&T is a Fortune 500 company with 2015 revenues of $146.8 Billion (ATT, 2017). From a historical point of view it has origins in 1876 with the invention of the telephone by Alexander G. Bell. It is the world’s largest communications organization. Vision: AT&T’s vision statement is to enable every customer to “get content on any device, any way they want it” (Bajarin, 2016). Mission: AT&T’s mission statement relates to the way the company uses its technology to connect people – “to connect ...

1. GOP lawmakers' dilemma: Obamacare enrolees in their district This article that appeared on CNN Money by Sonam Vashi on January 10th, 2017 shows the irony of the Democrats framing an Act which the Republicans want to repeal. The dilemma occurs when the major beneficiaries of the Affordable Care Act are in Republican dominated areas. Vashi uses statistics, individual reasoning and the opinion of others to put up this article. The author presents a balanced view of the situation by taking many scenarios into consideration. A proper perspective is given for better understanding. The reader can understand the dilemma ...

Introduction

Mega-Events such as the World Cups and Olympics are so huge that it requires almost creating a temporary city for the massive event, with power, toilets, waste, water, and transport, among a host of other things. Such an event is inherently environmentally unsustainable, as it produces masses of waste and consumes unnecessary resources. While having no event is the most environmentally friendly event, there are many reasons countries hold why mega-events. However, it is beyond a doubt that those conducting the event have a social and environmental responsibility to reduce their impacts. This is true for all events, whether ...

Background

Being a small sized nation and also one lacking too much of natural resources, it was mandatory for Singapore to adopt a policy of open trade. The overall trade in Singapore currently amounts to thrice its GDP. Moreover, Singapore possesses absolutely no exchange controls either on the inflows or the outflows of foreign currency funds through its residents and non-residents. Despite the presence of stricter controls over the flows of domestic currency, there is no control that the nation has on its inflow and outflow. The country is known to be following an extremely liberal foreign direct investment (FDI) ...

Abstract

This paper explores the challenges faced by women in management positions in international organizations. In order to appropriately discuss the issue, background information on current related problems in the workplace environment is initially discussed. This establishes the context upon which women find themselves in a corporate world ‘built by men, for men’. Women are in a disadvantaged position since they need to maintain a balance between managing the business and taking care of the family; this is in contrast to their male counterparts who can allocate more time for their career. Within such a scenario, organizational as well as ...

Analysis of Costa’s Activity

Business Activity Costa Coffee is the UK’s favorite coffee shop and one of the world’s leading coffee brands, serving premium coffee in .. countries around the globe (Costa official website, n.d.). The company uses Arabica and Robusta beans, originating from 70 countries situated at the Bean Belt region, in the equator, going through a rigid process of cropping and roasting, to assure the top quality coffee served in Costa’s shops (Costa official website, n.d.). Therefore, the scope of Costa’s activities refers to selling premium coffee through dedicated stores. It also includes selling coffee through vending ...

The training at Qatar Development Bank provided an orientation to the industry’s daily activities and challenges. The first 40 hours of training were not enough for one to grasp the assigned department’s routines since there was a lot to learn and understand. On the reporting day at QDB, I met Mr. Ramez, who gave me a brief introduction of the bank and what the training entails (Ramez Mohamed Salah Eldin Thabet par 1). His orientation focused on the bank’s goals, visions, and mission and the general requirement expected from the trainees. The next step was to ...

An entrepreneur faces months or days of trying to pitch an idea to investors. He or she attempts to inspire the investors to take interest in the business or idea. Finally, when the results of the startup procedure come out they are termed as term sheets that depict an investor(s) an interest in providing the entrepreneur with funds for the business. Cat Zakrzewski, the author of “DataTribe Launches To Back Entrepreneurs Leaving Government Roles” develops the art of making a business deal and the importance of term sheets in entrepreneurial finance. This essay examines the primary ideas presented ...

Written Report for Project Procedure Manual for the Shoe Box Project for United Way

Introduction The Shoe Box project is a humanitarian activity that seeks to support homeless men in the United States. The project aims to collect objects from well-wishers after which they should distribute them to needy men. The complicated and demanding nature of the project requires a higher level of care and order for effective and efficient integration of the various activities of the program. Therefore, the paper presents a written report for the best procedures that the Shoe Box Project for United Way could adopt for maximum results. The intent of the written report is to formulate a feasible ...

Introduction

Apple incorporation, abbreviated as Apple Company, is a large multinational technology company headquartered in Cupertino, California, in the United States of America. The firm deals with the design, development, selling, advertising and renting of consumer electronics, computer software as well as a range of online services and other third-party services and devices incorporated into its systems. It is also highly valued and has been indicated to contribute notably to the total GDP of the United States economy. Its main competitors include Google, Microsoft as well as other phone manufacturers including but not limited to Samsung, Techno sand Huawei (Reuters, ...

SMART Goals

Specific. Fitbit needs to establish itself as the market leader in the fitness tracker products available in the UAE market. Within the first year of launch, Fitbit needs to be partner within all major e-commerce retailers and establish Fitbit stores in major shopping centres of cities such as Dubai, Abu Dhabi, and Sharjah. These partnerships and company-owned and franchise stores will help Fitbit to easy sell their devices to interested customers. Measurable. The goal is to exploit the available opportunities in the UAE fitness market. Fitbit needs to capture at least 10 percent of UAE’s population in the ...

Amazon in emerging markets

The Amazon Corporation is one of the largest and most influential in the world. Started as a book vendor in 1994, it is transformed into “a global “customer-centric company serving consumers, sellers, and developers with operations in twenty-two countries” ( WDI Publishing). Nowadays, it is one of the world leaders in e-commerce. This fact is proved by the Figure 1 (Osawa, J., Mozur, P., and Winkler, R., 2014). Figure 1 Comparison of Selected Electronic Commerce / Technology Companies According to business dictionary, emerging markets are “new market structures arising from digitalization, deregulation, globalization, and open-standards, that are shifting the balance ...

US Elections 2016

Abstract The U.S. presidential campaign of 2016 is raging on and on. With the November approaching, and the campaign being on the rise, political issues of the U.S. are becoming more interesting to the world society. Till the beginning of May the number of candidates was still pretty sufficient to make any projections. Under Clinton’s presidency the relations between the U.S. and China may turn into a complete mess. According to her position, the U.S. should observe its national interests, and if China is an obstacle to their achievement, the relations between them should be at a minimum ...

Apple Inc. is one of the leading companies in the electronics industry. The company has always been interested in high quality of manufacturing and only cooperates with suppliers that will be committed to comply with Apple’s standards. Apple developed a Code of Conduct that all overseas partners have to agree with before starting cooperation. Supplier responsibility is a vital for Apple. Apple works closely with its partners and suppliers in order to make sure that there are no violations and harm for people. If a company would like to cooperate with Apple, at first it should assess if ...

Organization Description

Rainbow Light was founded in Santa Cruz, in 1981 (Taylor, 2015). The team that established Rainbow Light had a passion in providing grounded healthy and nutritious supplements. The company has always created nutritional supplements that result in a positive difference in the well-being and health of their customers. It has also been consistent in the achievement of their objective of globally fighting malnutrition through different partnerships. For instance, there have been partnerships with Homeless Garden project, the Food Bank in Santa Cruz, and the Vitamin Angels (Taylor, 2015). The number of employees at Rainbow Light are close to 200 ( ...

Abstract

Jihad groups have made the internet a channel for their war, called Cyber Jihad. The Jihadists send messages, raise money, recruit members and spread propaganda via the internet and other social media. Through the use of Twitter, Facebook, and YouTube, jihadists communicate with one another and recruit new members. Cyber jihad, no only consists of communicating and radicalizing over the internet, jihadist groups use the internet to raise money to fund their fight. In addition, jihadist groups also publish online magazines for communication, recruitment and radicalizing. The use of the internet has allowed jihadist groups to gain global support ...

Puerto Rico and the Electronic Health Record (Part I)

The focus of this research is on Congressman Pedro Pierluisi who serves in the as the representative of Puerto Rico. He is from the Democratic Party. He can be contacted at 2410 Rayburn House Office Building. His phone is 202-225-2615 and his email is http://pierluisi.house.gov. Currently, the key major stakeholders involved in the bill are the congressmen since the bill is still in the committee stage in the house. The contents of the bill are being deliberated on by the subcommittee on health. As such, the real benefits of the bill have not achieved yet. However, in the event ...

Industry Case Study Report

Industry Case Study Report

Abstract

The world has become increasingly mobile or that is what the statistics shows us. The number of tourists across the world has been rising all through the years barring a few occasions like post 9/11 in 2001 and during the global recession period of 2008-2010. The latest data shows that the international tourist arrivals have increased by 4 % to reach a record 1.2 billion tourist arrivals in 2015 . Almost all the major markets exhibited positive results and is it is expected to upkeep the momentum in 2016 as well. New Zealand also continued to show ...

Japanese and American Commercials

For reaching out to the target consumers to purchase a particular product or to take an action regarding the product or service, many companies use television commercials both on television and on the radio in order to communicate to the target audience. The primary use of commercials is to introduce a product or service to potential consumers and persuade them to be part and parcel in consuming the product or service. Japan and the USA have different ways of relating information to potential consumers. These differences are caused by the following factors; First in America, the product is the ...

Question 1

Virgin Galactic is the first space line in the world that owns and runs privately built spaceships. The company plans to be the pioneer in commercializing space travel and offering ordinary people a unique opportunity of going into history as the first ever non-professional astronauts. Its main competitor is the Blue Origin, which has already attained a spectacular achievement in pioneering the first rocket booster to make a safe trip back to earth from space (The Economist, 2015). Virgin Galactic plans to use its massive resources and synergistic effects from the Virgin Group umbrella to beat its competitor in ...

Introduction

Flipkart is an e-commerce company which was founded on 5th September in 2007 by Binny Bansal and Sachin Bansal. The firm is headquartered in Bangalore, India and employs approximately 33,000 people. The firm was started with an initial investment of INR 4 lakh or $6,000. In a manner of few years, the Flipkart business model became a successful one and transformed the form into one of India’s most successful and prosperous e-commerce firm. Flipkart was initially launched as a simple website to be used for price comparison, but then it took the shape of an e-commerce ...

The Puerto Rico Hospital HITECH Amendments Act of 2015 114th Congress (2015-2016) which is an amendment of the Social Security Act seeks to apply the Medicare HITECH Act payment to acute care hospitals in Puerto Rico with the intentions of making them qualify for incentives that will enable them to make meaningful use of electronic health record technologies which have been licensed (Congress.Gov, 2015). The end product of this bill is ensuring that the usage of EHR in the care provision process in acute care settings is realized. The benefits that can be associated with the application of EHR ...

Eighth Space X Cargo Launch

NASA targets to launch a cargo supply service mission on 8th of April to the NASA’s international space laboratory station. The spacecraft Space X’s Dragon cargo will be used for the mission. Dragon craft will be launched from a rocket located at the NASA’s space launch complex 40 . The Dragon craft crew and content will include researchers, scientists, the craft crew, food, house hold needs and other tools for the space laboratory that supports the Expeditions other crew in the remote station. The mission will be aired in 3 briefings in the NASA TV. During the ...

Abstract

This Wikipedia project explores MARS, Inc. In particular, the project provides a critical discussion on the importance of community based contribution and the ways by which, individuals can make a unique difference in the way a company, brand, or service is viewed by the general public. The project highlights a marketing campaign that was implemented by MARS, Inc. in 2013, known as "Better With M." The project explains the reasons behind the campaign and why it was so impactful to the company, and to the world. The project also explores the recent changes that occurred with MARS, Inc. deciding ...