Crowdfunding is a strategy that involves raising money for a project, and it has become an increasingly popular alternative finance vehicle for people or groups who either would not qualify for funding from traditional channels or would simply prefer not to go that route. For the crowdfunding process to work, there needs to be a person or group to initiate the project, people or groups who like the idea and consequently want to back it with funding commitments, and a platform to facilitate the process. According to CrowdExpert.com, crowdfunding worldwide raised an estimated $35 billion in 2015 ("Massolution Crowdfunding ...
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Marketing and Product Objective
Great entrepreneurs understand the market and know that staying at the top is an advantage (Armstrong, Gary, et al). Amazon is the current real threat to Netflix since both companies offer more or less the same product. Currently, amazon is trending with its Amazon instant video which provides video streaming services to its customers Moreover, Amazon has the potential to successfully beat other companies in online video streaming due to its ownership of cloud computing platform. Its product is unique in that it offers retrieval services for archived videos and original content (Armstrong, Gary, et al). As internet revolution ...
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