Product Life Cycle
While going through the product report for Alikay Naturals Moisturizing Black Soap Shampoo, it seems that the product stands in the decline stage of the product life cycle. Obviously, decline is the final stage of the product life cycle where a product is about to go out of the market. The major characteristic of the decline stage is that there will be long-run drop in sales due to customer taste changes and increased availability of substitute products (Lamb, Hair & McDaniel, 2016, p.202). This long-run drop in sales would naturally lead to a decrease in revenues. While going through the ...