MKT/421
Marketing Phase 3 The product chosen is Leapfrog Genius with the intention being to facilitate children with learning disabilities and make learning both easier and fun for them. As an organization with a successful brand line and operational credibility in building a brand image with respect to educational claims of its product it is of prime importance to foray in the category with care to be able to maximize both consumers interests and eventual profitability from the newly launched LeapFrog Genius for disabled children. Since it has been discussed in phase 2 that the product will be user friendly ...
