Essays on Levitt

Is our election process fair to everyone?

Introduction The thesis of the paper is that despite the multitude of claims that the 2016 Presidential Election was rigged or unfair, America’s inclusive voter eligibility, the equal opportunity of citizens to run for office, and reliable ballot casting methods ensure that the election process in the United States is completely free and fair. The main purpose of the paper is to find a common ground among supporters and opponents of the basic research question. There are two different claims which support the fairness or unfairness of presidential elections in the United States, where the backing sides’ main ...

Coca-Cola is the dominant market leader in the manufacture and distribution of refreshments and beverages. It produces over 4300 brands of sparkling, diet and still beverages. The company targets the market in seven key segments including Asia Pacific, Eurasia and Africa, North America, Europe, and Latin America. These market segments are designed to meet market-specific needs such as delivering broad-based products, developing consumer needs and implementing packaging strategies to respond to consumer needs, meeting affordability needs and enhancing market investment levels. According to the Forbes Magazine, Coca-Cola has a net-worth of $ 192.8 billion, return on equity of about 23.41% ...

Abstract

The word brand is actually derived from an old Norse word brandr which meant “to burn”. The main purpose behind this was to help owners identify their animals from those of the competitors by marking them specifically. The basic idea behind brand still remains the same i.e. to help differentiate a product or service from that of the competition by creating a set of unique associations with the brand. For example- the Indian brand Tata is associated with reliability whereas the brand 3M is associated with innovations and new product developments. Every brand is identified by its unique design, ...

Introduction

In the process of designing and implementing projects, some ethical issues are faced by the project managers on a daily basis. If such ethical issues are not dealt with effectively with solutions, the efficiency of project implementation becomes reduced significantly. Ethical issues relate to how team members develop and sustain a good working relationship with each other and vary in the type of project and the region involved. There are no existing hard and fast rules that act as directives to solutions when ethical challenges arise. Therefore, professionals need to apply both leadership and entrepreneurial skills to resolve ethical ...

Incorporating Professional Standards in Counseling

Incorporating Professional Standards in Counseling

Introduction

As an aspiring professional counselor, I am fully aware that my success in the practice totally depends on my ability to implement the profession’s standards for ethical behavior. The successful implementation of the standards depends on the incorporation of models for ethical behavior into counseling and psychotherapy, for example, Kitchener’s principle ethics model (Urofsky, Engels, & Engebretson, 2008, p. 67). The model was developed by Childress and Beauchamp, and it acts as the cornerstone for the development of the professional ethical codes for practicing counselors. The Psychotherapy and Counseling Federation of Australia (PACFA) ...

Introduction

As a consultant, I have been hired by Boeing to investigate the advantages of outsourcing, the problems, and risks of outsourcing, and to give recommendations based on the Boeing 787 project. In January 2003, the Board of Boeing decided to offer a new, light, fuel efficient, long-range airplane made out of composites (Tang & Zimmerman, 2009). To reduce the development cost from $10 billion to $6 billion, and cut the development time from six to four years, Boeing’s management outsourced the manufacturing of the 787 aircraft to its Tier 1 suppliers (Tang & Zimmerman, 2009). The complex supply chain was ...

Numerous factors, which have become a consequence of the deplorable situation in the economy, led to the fact that DWI has become the most serious crime of all. Drunk drivers are hated by insurance companies, by the judiciary (numerous cases of drunk driving very slow down the promotion of other cases), by the supporters of a healthy lifestyle, by sellers and manufacturers of alcohol (because of this, the government constantly increases fines, duties and taxes), as well as human rights activists.  Nonetheless, drunk motorists increase the profits of manufacturers of various alco-stop (the total revenues from sales of electronic ...

This paper establishes some ways through which the Portland Plant can raise their productivity levels as well as increasing profitability, which is set to be achieved through various methods. These methods are going to be founded by performance objectives and eventually the paper will offer recommendations towards achieving that desired performance. It is evident from the information provided regarding the Portland Plant that there a myriad of issues that the Plant is struggling with. The Plant’s main customers, Hewlett Packard as indicated had experienced a problem with the product that they were offered from the Plant. It is ...

Mini Case page 147. "Is body language protected activity?"

1a) & b) The following could be the possible reasons why the three nurses were fired: The nurses had expressed their dissatisfaction with the manner in which the Heartland Hospital was being managed Yes, the right to free speech is protected by section 7 of the Wagner Act and thus, punishing these nurses merely based on expressing their views on conditions of work is against the provisions of this Act. The Hospital’s management under Barbara Young failed to listen to the nurses’ concerns about the shortage of staff aides and the quality of healthcare services rendered to residents Yes, ...

Q. 1 An important way of looking at international relations theories is by admitting that the theoretical discontentment and disagreements are part of the envisioned explanations. Every world system has a way of meeting the intended goals of the related entities, but only a few people can manage to utilize these attributes for the sake of retaining what is ideal across the system (Bose 17). The normative theory is one that allows for a wider perception of what is right and that implies getting an easier means of handling the transformational changes. The explanation of any events taking place ...

Juvenile Murderers: A Second Chance or Death

Introduction The question over treatment of juvenile murderers creates a major debate in the social and political circles. There are proponents of public supporting punishment in the form of a life in prison without parole called LWOP, many believe that capital punishment is needed, and others support the implementation of life in prison with work and restitution called LWOP + W/R (Moon, Wright, Cullen, & Pealer, 2000, p. 663). One common aspect is the belief of the public is the need for bringing people to justice by either jail time or capital punishment. Another important aspect of the juvenile punishment system ...

#1 Opening Case – Burberry Burberry’s target customer base are the “well-heeled, younger, hipper, fashion-conscious set”. One thinks that Burberry’s target market is quite extensive as it can range from the young adults ranging from 20 to 30 to a more mature market with age ranging from those above 30 to 65 years. It is observed that Burberry is also trying to target the fashion-conscious millennials as the company is moving towards digital marketing. Ahrendts’ strategy to control the design of their offerings in some of their partner countries would be viewed by Theodore Levitt as a company ...

[Word Count 1499]

Introduction3

Technology as a key driver of globalization3 Standardization..3 Trends in globalization..4 Adaptation and standardization..5

Scholarly criticisms5

Theoretical framework7 Conclusion8 Works cited9

Introduction

Globalization has emerged as one of the greatest themes associated with international marketing strategy. Professor Theodore Levitt of Harvard University happens to be one of the people supporting the idea of “global” brands as well as products. Globalization is the new marketing model for reaching more markets and exploiting competitive advantages. The problem that Levitt discussed in the book is the challenge that corporations undergo while expanding to international markets. The purpose of this essay is to ...

ARTICLE REVIEW

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Global v/s Multinational

Article Review Introduction There is no doubt that today’s business environment has changed. Over the past few decades, the rise of transportation, communication, technology and cross cultural integration across the world has seen the rapid rise of consumerism and increasing wants and needs on a global scale. In the article named ‘Globalization of Markets’, (Levitt, 1983), sees the demise of the quintessential multinational corporation and proposes the emergence and ...

Senior seminar of Psychology

Fairleigh Dickinson University The main point of this paper is to discuss how Cognitive behavioral therapy can be an effective treatment for Posttraumatic stress Disorder. In today’s world we are able to see how this topic is can be relevant to our lives. Not everybody has the misfortunate of having to go through such a tough disorder. But we never know if there will be a time where it might just hit us or significant others. Therefore having knowledge of this disorder is very important especially for those people that are frequently going through tough times in their ...

ABSTRACT

The Hamas in a terrorist organization that has a long and diverse history. In this paper, I will examine this body and break down its organizational structure. Other sectors of key interest will be its ideologies, military involvement, and past atrocities. This will facilitate an in-depth understanding of the Hamas, its vindication as a terrorist organization and the role it plays in the Middle East.

INTRODUCTION

While all these definitions appear concise at face value, countries worldwide are confronted by a serious challenge of picking a comprehensive definition. With the State Department of the United States' definition, for example, sub-political ...

Introduction

Failure to regulate the derivatives market during President Bill Clinton’s and President Bush eras contributed to the economic crisis that hit the U.S in the year 2008. “The Warning” is a documentary that was aired on PBS Frontline in 2009.In the documentary, a former Chairperson of the Commodity Futures Trading Commission (CFTC), Mr. Brooksley Born talks of her attempts to control the derivatives market while she was at the helm of the CFTC. She says that these attempts failed and legislation was passed to prevent her and the CFTC from regulating the derivatives markets. The passing of this ...

Introduction

It is worth noting that behavior is a predominant aspect in human life. It helps in describing the manner in which people perform tasks and behave in regard to different life situations. However, behavior is very significant in three major facets which include assessment, prediction and purpose of a particular behavior as depicted by an individual. This brief overview with therefore evaluate nail biting otherwise known onychophagia as a personal behavior that occurs quite frequently especially when I am stressed up, in panic, anxious of unsure about a particular issue or event. There are various instances when I have found myself biting ...