Integrating a Corporate Social Responsibility for Starbucks
Tilt (2016) explains that Corporate Social Responsibility (CSR) involves sustainable management and conduct of a business where it is ethical and socially acceptable, economically supportive and profitable. It is an umbrella concept which encompasses environmental and stakeholder management by upholding good societal performance. For Starbucks to grow into a sustainable organization, a change initiative should be undertaken against its traditional management approach. The organization needs to embrace CSR for it to become a sustainable organization. According to Tilt (2016), there are, however, intra-organization challenges which significantly affect the implementation of the change initiative. To address this issue and the ...