Essays on Lexus

Toyota Product marketing mix

Toyota Corporation is one of the automobile companies of the world that has diverse product. Some of the Toyota’s product mix include Toyota automobiles, welcab series, engines, Lexus automobiles, marine products, spare parts, and accessories. Toyota automobiles remain the most popular brand in this mix. The Welcab series are the company’s automobiles developed for people with disabilities and elderly. Its engines, spare parts, and accessories cut across all the company’s automobiles. Finally, Lexus automobiles designed and developed by the company are luxurious in making thus attracting those who like luxury products.

Place marketing mix in Toyota

Bhasin (2016) acknowledges that Toyota ...

Market Positioning

Introduction Market positioning is a marketing strategy that seeks to influence consumer's perception of a given brand or product in relation to other competing commodities in the market. Many scholars view this marketing strategy as the process of creating an image or product identity in the minds of consumers to influence the way they (customers) perceive products in the target market (Blankson et al., 2013, p. 500). Market positioning must be maintained throughout the entire life of a given product/brand, and for firms to achieve this objective, they must understand the key market segments that they want to serve ( ...

Corporate History and Background 3

Corporate Business Strategy 4 Corporate Structure 4 Corporate Stakeholders 6 Corporate Identity, Image, and Reputation 6 Internal Communication Strategies 7 Corporate Social Responsibilities Strategies 8 Corporate Advertising Strategies 9 Media Relations Strategies 10 Investor Relations Strategies 11 Government Relations Strategies 11 Crisis Communication Strategies 12 Recommendations 13

References 14

Corporate History and Background The history of Toyota can be dated back to 1924 when the Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. In 1933, Sakichi Toyoda’s son Kiichiro Toyoda started the production of Toyota automobiles and this venture was established as a division of Toyoda Automatic Loom ...

Toyota is an automobile company which is recognized for its market appeal, innovation and quality. The company has been in the motor industry for a long time and has continued to perfect its production process over the years. Despite the stiff competition in the automobile industry, Toyota has managed to stay ahead of the competition by delivering quality to the consumer, but there are still numerous opportunities in the industry that the company can exploit to increase its market share further.

Brand History and Background

Toyota motor company became established in 1937 .Toyota first started out as a division of the Toyota Loom ...

Introduction

This paper seeks to conduct an analysis for the financial performance of Lexus in relation to other industry competitors; Jaguar, Mercedes, Porshe and BMW. In order to arrive at objective results, the analysis will compare various financial and performance metrics for the businesses. It is a purely objective analysis that will be based on the figures obtained from the annual reports of the companies.

Return on capital employed (ROCE)

Return on capital employed is a metric for a company’s profitability and the effectiveness of its capital employment. ROCE = Profits before interest and tax/Capital employed. A significantly huge amount of ROCE is a clear ...

Part One

The WABC TV station, New York is programmed to follow a certain order of occurrence of events. Undeniably, the video in the first few minutes covers the analysis of the upcoming news head. There is a team of four professionals who are analyzing the upcoming events. More so, the story of Owen saving bird features the top in one of the scenes that were attracting. The highlights show Owen half naked in a river at Florida County, in the United States. The most trending video of Owen rescuing a bird from the water attracts the contribution of the viewers. ...

A. Introduction

Toyota Motors Corporation (Toyota) is a ¥25.69 trillion (US$256.91 billion at ¥100.00:$1 exchange rate used in the 2014 annual report) automotive manufacturing enterprise (Toyota, 2014, p. 26) with four major market regions globally, namely: Japan (home), North America, Europe, Asia, and Other regions (see section C for details). Since 2010, it grew 35.57% from ¥18.95 trillion. Its return on equity has grown from 2.1% in 2010 to 13.7% in 2014, or 6.5 times. Moreover, its return on assets grew 6.7 times from 0.7% in 2010 to 4.7% in 2014. Toyota has one core product (automobiles) and core ...

A. Introduction

Toyota Motors Corporation (Toyota) is a ¥25.69 trillion (US$256.91 billion at ¥100.00:$1 exchange rate used in the 2014 annual report) automotive manufacturing enterprise (Toyota, 2014, p. 26) with four major market regions globally, namely: Japan (home), North America, Europe, Asia, and Other regions (see section C for details). Since 2010, it grew 35.57% from ¥18.95 trillion. Its return on equity has grown from 2.1% in 2010 to 13.7% in 2014, or 6.5 times. Moreover, its return on assets grew 6.7 times from 0.7% in 2010 to 4.7% in 2014. Toyota has one core product (automobiles) and core ...

One of the largest issues that a company faces is when their brand grows stagnant. This has happened to many well established brands all over the world and it is up to the marketing team in order to ascertain what would prospectively be the best option to consider when looking into how to redevelop the brand. Some factors that can cause the brand to grow stagnant are: lack of attention to the global sustainability initiative, branding that is old and dated, and competition that is using a fresh strategy that highlights that corresponding brand in a negative light. A ...

Arguably, Toyota Company is the top automotive industry in the world. The Toyota motor corporation was built-in in the year 1937.It has many strengths both external and internal that have made it be the leader in the automotive industry. Toyota Corporation has three important brands; these include Lexus, Toyota and scion. Having many brands has made the company prosper worldwide. It lets the company reach different sectors in the world in a good choice of vehicles to ever rising customers demand (Arkadi 3). Additionally, Toyota has been the leading in total quality management. Toyota external environment refers to key forces ...