"Sorta Mom" is a commercial advertising insurance services of Esurance company. It was released during the Super Bowl championship season in 2015 on several social media platforms, including YouTube video-sharing platform. It can be found by following this link: https://www.youtube.com/watch?v=GIey1MTsS9w . There has been much discussion about this commercial as it touches upon the issue of gender and stereotyping on the basis of gender. It portrays a careless and even reckless woman who stops by a school to pick up a child (see figure 1). However, she does not even care that this is not her child, stating that, "I ...
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