Holcim Singapore Limited found by merging the National Cement and Eastern Concrete in 2004. The company has specialized in innovative building materials such as cement, ready-mix concrete, wood replacement products as well as the dry mix mortar(Holcim.sg, 2016). Following the increased digital evolution, the company needs to integrate some of the technological changes so as to put-up with the current competitive environment. As a way of enhancing the performance of this company, prefab technology should be adopted and integrated into the current performance of the enterprise (Holcim.sg, 2016). The introduction of the prefabricated technology is crucial for this ...
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Introduction to Intercultural Communications
Today’s global workplace involves many people of various cultural backgrounds to be communicating on a daily and work related basis. Hence, intercultural communications is rooted on the understanding of national cultures as its basic principle (Baldwin & Lindsley, 1994). Each nation has its own culture and the concept of intercultural communications is founded on the national culture ((Baldwin & Lindsley, 1994). According to Mitchell (2000), intercultural communication was first used by Edward T. Hall in 1959 and it basically means “interpersonal communication between members of different cultures.” De Vito (2010) suggested that it is best understood as a subset of interpersonal communications. ...