Essays on Lindstrom

PART 1

Some of the Congressional powers are the power to tax, the power to regulate commerce and the power to regulate immigration. For 150 years, the limits of the tax power was in issue (Sky 2008), but finally US v. Butler, 297 US 1 (1936) held that it is broad and limited only by the requirement of general welfare. If not reposed in Congress, the federal government cannot raise funds for social services. Life will not be fair because poorer states will have poorer services compared to richer states. The power to regulate commerce was initially vague because ‘commerce’ is ...

The subject of women in combat is one of the least studied in the history and the literature. This topic is very important in the context of gender and many other issues. For many years, researchers have been interested in the issues of women as the part of one of the most terrible events in the world. As it is known from the ancient times, war is a men's business, and nobody have doubted in this fact. Moreover, women always acted as passive victims, i.e. "damsels in distress", having secondary importance at war. However, many researchers, who have studied ...

NeuroMarketing

Buy.ology, the book by Martin Lindstrom is a new take on marketing. In this book he tries to delve deep into the consumer's subconscious to learn, ‘why we buy what we buy’. After testing a lot of techniques, he has devised a new way to revolutionize the marketing industry. He also has a lot of findings from the experiments that he has conducted. I would like to discuss the key points and findings of his experiments. According to Lidstrom, our subconscious is in the favor of our emotions every time there is a conflict between feelings and rational thought. ...