Essays on Linkedin

Herbert D Kelleher is the CEO and the co-founder of the Southwest Airlines that started its business operations from being a small airline company comprising of four jets only to becoming an industry leader. The CEO Kelleher is respected and much appreciated by his employees and has earned commendable respect on the Wall Street. The airline company has harnessed 38 years of profitability, a record no other airline company has been able to break as yet. This is due to the leadership style of Herb Kelleher and the due respect given to the employees. Herbert Kelleher follows a transformational ...

Contrasting Two Cultures with a Model of Culture

The model of culture to be used in this part of the paper is Professor Geert Hofstede’s Model of National Cultures. Professor Hofstede is famous for his study wherein he looked at how values in the workplace are influenced by particular cultures. He was a consultant working with IBM in the 1970s and 1980s, and thus he was able to observe various workplace cultures around the world (Geert Hofstede: National Culture). Originally, he came up with four dimensions of culture along which behaviors could be linked and thereafter analyzed. The original dimensions are Individualism-Collectivism, Uncertainty Avoidance, Power Distance ( ...

Introduction

Globalization and development of technology brought into the picture significant changes in social and economic environments, shaping new organizational strategies, based on human capital and innovation as central concepts of competitive advantage (Swanson and Elwood, 2009). That said information and learning processes became significantly more accessible, while employment relationships are increasingly complex. Some of the latest trends in Strategic HRM include informal learning and information sharing through a digital environment, unsolicited and innovative approach to job hunting and recruitment and selection, online-based HRM Journals and other important aspects of this body of knowledge. The purpose of this work is ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

Contrast risk, threat and vulnerability.

The threat, risk, and vulnerability are terms that commonly used in the risk management. Even though they seem to be very similar, they cannot be used instead of each other, because in a theory of the risk management there a distinct difference between them. The threat is one of the factors that cannot be controlled or influenced directly from the perspective of the risk manager. It exists independently from the current situation and the main task of the risk manager is to identify the threat on time and come up with a plan how to avoid it, prevent it, ...

Learning Activity # 01

In the contemporary business settings, the purpose of marketing is to make your product available where your customers are. Apparently, your target customers are dispersed everywhere due to the emergence of several information transmitting mediums. Modern business requires a holistic marketing approach, which facilitates reaching the target market customers by all means while ensuring that the right message is communicated to the right audience. Nowadays, people have advanced technological gadgets like smart phones, tablets, and laptops, and have greater accessibility to information. Therefore, apart from newspapers, magazines, television, and radio, they are also frequently using social media, web pages, ...

Abstract

The Geographic Information Systems (GIS) is technological programming that gathers, accumulates, and evaluates data related to the earth’s surface. GIS interprets set of data on a single map, which is evaluated and interpreted subsequently. Over the years, the integration of the technology with the principles of Transportation Economics gained a significant attention of numerable economies. Particularly the metropolitan cities of developed countries that encounter various challenges related to the development and maintenance of infrastructure. It was found that GIS allows the Transportation Economists to develop and propose an efficient plan related to different routes and their smart integration. ...

Identification of Problems

Anne meets a male chauvinist named Jafar who sets the tone for their working relationship. Anne also encounters a culture that is different from hers and different cultural dimensions. She meets a male colleague that feels sorry for her for not having male children. That makes Anne expect some difficulty due to the culture difference existing between her and the people at the workplace. Further, Anne seeks an assistant to help her with the preliminary analytical work that she was doing. Despite Karim, Anne’s new assistant, being conversant with the English language, he was inexperienced for his age, ...

Introduction

Cash management is a complex task though it seems to be an easy job. It is a highly complex as well as detail oriented task. It is very necessary to effectively manage the cash that the company have. If the company fails to manage the cash effectively, then there will be problem in meeting the financial obligations. Failing to manage the cash effectively will affect the company’s operating, financing and investing activities. In sum, the whole cash flow system will be affected. To facilitate the cash management, the company prepares the cash budget and implements the proper cash ...

Communication Techniques

Abstract Communication is considered as an effective means to support the flow of information within and across the departments in an organization. The prevalence of globalization has intrigued the organizations to operate in different geographical regions due to which it has become critical for the organizations to maintain the adequate flow of information to support the work processes. Communication is also considered as a building block of the organization because it supports the managerial functions related to the planning, organizing and leading in an effective manner. The current paper enlightens the scholarly literature in which the techniques of communication ...

I. Introduction The implementation of effective communication channel is vital if people from different organizational levels will be able to communicate well towards the achievement of its goal. An effective communication is achieved when those involved in the process have a higher level of awareness; as Norton pointed out, in “understanding your personal style of communicating, you will go a long way towards creating good and lasting impressions with others” (Norton, n.p). Basically, a one on one communication necessitates that both parties give their undivided attention, and be active listeners in order to arrive at a better understanding. In ...

Executive Summary

In general, the diplomas mentioned in the paper below have brought revolutionary changes to my personality and mind-set. They have broadened my vision and changed my attitude towards certain concepts in certain ways (that I have explained in the later parts of the assignment). I feel to have some inborn qualities relevant to the subjects that I took up and these courses have helped me polish my skills and expertise, and update my knowledge. As the course progressed, I could feel my development as a learner stage by stage. My teachers, supervisors, and group fellows have come in as ...

Facebook has emerged to be one to the most influential and widely used social media platform. The usage of Facebook has tremendously expanded throughout times utilizing innovate strategies to sustain its lead. In this document, strategic analysis of the case study of Facebook is conducted. By the case study, the information has been assessed to determine strategies Facebook adopted till 2014. For analysis, strategic models PEST and SWOT model is used to assess the external and internal environment. It concludes with the identification of strategic actions and implementation steps Facebook has taken to address the problems and issues. 1. ...

Part A

Human Resource Strategy In order for Carpetbaggers to focus more on the president’s priorities which are a) helping sales to become more aggressive, b) more delivery of sales products utilizing independent national transportation carriers and c) creating a new sales division which would grow the marketing efforts significantly. The components which should be implemented to show support of the human resource department and the President’s priorities are the ROI (Return on Investment), Technology and Budget. The first component, ROI is one of the most important factors for prioritizing Carpetbaggers goals because it compares the overall costs which ...

Interviewing A Supply Management Professional

As per interview participant’s desire to stay anonymous, as well as in order to resolve all along going confidentiality issues, the real company’s name and the name of interview participant is changed. The company is mentioned as “MotorCO”, and the interviewed is Jane Howard.

Business line:

The “MotorCo” company is an official distributor of vehicle goods, such as cars, motor bicycles, and power equipment of world well known brands. The company represents a manufacturer’s branch mark distributor operating abroad. “MotorCo” is responsible for the entire brand’s activity within the local country, such as an official service maintenance, ...

Questionnaire Administered Over LinkedIn

Research Instrument: Questionnaire over LinkedIn to consultants in similar organizations Questionnaire — 6 research questions: Dear LinkedIn colleague: Thank for you clicking on the link to my questionnaire (McQuarrie, 2006, pp. 143--148). I am researching the best ways to train senior staff on using social media. Please complete the following questions ONLY if you use social media in your work and if you learned how to use social media within the last three years.

What social media platforms do you use in your work? (Check all that apply).

Facebook ____ Instagram ____ LinkedIn _____ Twitter ______ Pinterest _____ Tumblr ______ Other (Please specify) _____________________________________________ 2) How/where did you learn to use these social media ...

Literature Review

Nowadays social media is becoming more and more important either for individuals or for businesses worldwide. It plays a significant role in the life of almost every person. Therefore it is natural that it attracts much attention of the researchers, especially those trying to study its influence upon the business activity of the companies. This Literature Review is an attempt to research the effects of social media on employment in the UK.

Social Media in the World

According to Diercksen et al. (2013), websites of social media may be considered to be a huge resource to the world of business. Employees that use social ...

Introduction

Microsoft is recognized as one of the leading competitors in the global technology market(s). The company currently licenses and manufacturers products and services ranging from consumer operating systems, cloud computing solutions, mobile tablets (e.g. Surface Pro 4), smartphones, and enterprise software/hardware solutions (MarketLine, 2016). Microsoft grew its sales revenues by 7.8 percent from 2014 to 2015 (MarketLine, 2016). Although the company’s sales revenues increased in fiscal year 2015, Microsoft’s net profits decreased by 44.8 percent during the same period (MarketLine, 2016). While the substantial decline in 2015’s net profits can largely be explained by the ...

Summary of 2016’s Top 10 Deals Terms

There is a list of companies who have made deals to join businesses in the year 2016. First, Shire Plc is to merge with Baxalta in which Baxalta shareholders are to be given & 47.50 for every share. This means that each member of the company will be allocated $ 18.00 in cash in addition to 0.1482 Shire ADS for every share from Baxalta which amounts to a total price of $ 32.00 billion. Secondly, Microsoft has entered into a contract with LinkedIn in which it Microsoft is to buy all its shares at price of $ 196 in any business deal all ...

1. Project Proposal 1.1. Research Background Media campaign has always been central consideration for any marketing plan. Trends of communication using different media have been undergoing steady evolution for the past several decades. Today’s marketing plan involves much more sophistications than ever before requiring companies to adopt state-of-the-art approach to it to maximize their chances of success (Napoli, 2011; Noll, 2007). The proposed research is going to revolve around the assessment of effective ways of collecting the required data for STA (a traveling agency) helping it develop its new marketing plan aligning to existing and emerging trends of ...

Abstract

This paper will focus on the meaning of the executive coach and the ethical codes which he or she must abide by while coaching other individuals; whether the coaching is conducted within an organization, or it is a one on one coaching session. In addition, we will also review ethical breaches that may often occur while under the practice of coaching. When a service professional consider themselves to be an executive coach, they must be willing to implement integrity and uphold the ethical codes which they swore by, even in the most difficult situations. Throughout this paper, we will ...

Executive summary

This article will highlight some of the effects that social media has on employment, given that a vast number of people across the world, both young and old spend some of their precious time on social media. Social media is very interactive and people tend to make friends worldwide, but the question is, can social media affect a person’s employment? The article will also analyze some vivid circumstances on how social media affected the employment opportunity of various people, and the reasons behind the causes. Since social media is very common across the world, the way people use ...

1) Is LinkedIn a good social networking tool for professionals? Why? In various reviews of social networking sites, especially Facebook, Twitter and LinkedIn, it could be deduced that LinkedIn is a good social networking tool, especially for professionals (Executive's Guide to Social Networks, 2016; Chansamooth, 2014). As learned, LinkedIn has increased ability to connect professionals and business practitioners whose objectives focus more on attaining business goals. As emphasized, “the general expectation for LinkedIn is business” . Likewise, statistics revealed that “LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 ...

Abstract

Media companies utilize the media to provide information for the benefit of users. They also provide platforms for communicating information and sharing ideas. Multinational corporations are able to accomplish this on an international scale to an international audience. Comcast is such a media company. This research paper analyses the use of electronic media and Email in Comcast Media Company. This Media Company has made use of a wiki to streamline its websites to be user-friendly both to users and employees. In fact, the wiki the assimilation of the wiki into their websites has proven efficient. They have also used ...

Product differentiation and non-price competition should be of great importance for all companies that would like to stay competitive in industries with a large number of rival companies. Product differentiation means that the firm should create a product that is “considered unique in some aspect that the customer values because the customer’s needs are satisfied” (Dirisu et al., 2013, p.260). In turn, non-price competition is concerned with “any activity by firms that shifts the demand for producers without directly affecting their prices” (Turino, 2009, p. 4). In this paper, these two popular notions will be discussed in detail ...

When it comes to the meetings, American Finance Association, and Western Finance Association have various kinds of meetings and each of these meetings is normally meant for them to be able to meet the association’s goals. The American Finance Association is an association which is one of highest ranked premier finance organization, is one which is tasked with various functions; namely, to provide an avenue where the various individuals with an interest in finance can meet and discuss matters of finances, to educate the public on financial problems, to help create awareness in matters of finances through the ...

2016-06-06

Literature Research 4 Critical Evaluation 9 III. Conclusion 12

Introduction

Nowadays, project management today is an acknowledged field of professional activity. Methodology and project management tools are widely used in the areas of project-oriented activities, especially in creating new products and services, in targeted changes within individual organizations and companies (Dinsmore and Cabanis-Brewin, 2011). The increasing complexity of economic processes, increasing the number of control subjects, and constraints that are available at our time, such as the unstable operation of the economy, a sharp reduction in public investment, stable, high inflation rate and others lead to that currently required projects ...

Research Skills

2016 Introduction The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

Organization Description

Rainbow Light was founded in Santa Cruz, in 1981 (Taylor, 2015). The team that established Rainbow Light had a passion in providing grounded healthy and nutritious supplements. The company has always created nutritional supplements that result in a positive difference in the well-being and health of their customers. It has also been consistent in the achievement of their objective of globally fighting malnutrition through different partnerships. For instance, there have been partnerships with Homeless Garden project, the Food Bank in Santa Cruz, and the Vitamin Angels (Taylor, 2015). The number of employees at Rainbow Light are close to 200 ( ...

Leadership & Body Language in Hospitality

INTRODUCTION Hospitality is a service-oriented industry. By definition, service is hospitality's most fundamental component based on which needs of customers, internal or external, are met. In order to better serve customers, hospitality organizations invest in every possible means to make customers satisfied. This covers changes from as broad as B2B strategic partnerships, international expansions and segmentized promotions) to small-scale as dress code, menus and decorations. In so doing, hospitality companies endeavor to add value in an industry growing more competitive, particularly by recent adoption of ICT platforms and applications enabling immediate peer-to-peer, B2C and B2B feedback. The case for ...

Market-based compensation program is much greater than the structure of a wage range. In general terms, it is an overall compensation concept driven on the present market value situations for attracting preferred talent (Armstrong, 2012). Other primary considerations that propel market compensation strategies incorporate:

Competition

Understanding competitors pay practices remain a major consideration when identifying market value for task. Moreover, they determine whether they match, lead or lag the market in their overall remuneration practices (Boeri, 2015). Firms such as Facebook, PayPal, Google, Apple, Twitter, and LinkedIn are recognized for their market-prominent reward program, although how each get there varies. ...

Retail is one of the most dynamic and long standing business that has been part and parcel of every culture for centuries, the tradition of trading has developed and evolved with time, and constantly moving forward to this ear the trends are changing very dynamically and the challenge for big retail stores such as Home Depot and Lowes is to constantly connect with the trends and strategize to connect with the consumers. The requirements of retail are complex and with globalization and the success of digital media and a set of highly informed consumer base it is imperative for ...

It has been a very educative and eye opening experience working on the web presence project. In this age and era, the internet has become a very integral part of our lives. Almost everything in life revolves around the internet. Many interactions; social and business are done through the internet. People who do not know us, therefore, may get their first impression of us from the internet profiles that we have both on the social platforms and professional profiles. For this project, I worked on building my web presence in a professional platform; LinkedIn. The platform is more professional ...

Introduction

The report is based on the ways wherein I plan to manage my personal resources. The paper is structured into different parts each dealing with a separate consideration. Initially, there is a detailed summary of results of the self-assessment test recently undertaken by me, which is followed by the description of future aims and objectives i.e. where I expect to see myself in ten years from now. In the next section to that, I have provided the details with regard to my plan of building my personal network that will be a source of support and information for me. ...

http://www.ijhssnet.com/journals/Vol_4_No_2_Special_Issue_January_2014/25.pdf This research article, found on the Internet, describes the role of advertisement in shaping children’s behavior. After examining the questionaries’ answers, given by Pakistan children, the author has proved that advertisement has a considerable impact on the way children perceive an advertised item. It is proved that the connections between children’s wish to purchase a thing and the advertising of this product exist in four main fields, which are food advertisement, school advertisement, rock music, and television advertisement. Alongside with identifying the way different sources of advertisement can influence the buying behavior, the authors also implement ...

Final Individual Take-Home Exam

Final Individual Take-Home Exam

Nowadays, technologies have eased the way goods and services are exchanged among governments and entities between two or more countries. Despite involvements in actual purchases and sales of goods and services between one or more countries, the IB 207 class simply imparts into one skills and knowledge, beyond and above normal business expertise, for one to manage an international business. One becomes familiar with international and country specific regulations, local customs and laws and strategies of conducting business while involving multiple currencies. Specifically, successful learners in this class are capable of understanding how management of ...

Impact on Relationships

The advent of social networking has introduced a new dynamic to how people relate to one another in society. Where once only a broad circle of individuals might be known to a single person, now through social networking a single user can be connected to dozens if not hundreds of other people in a matter of minutes. From Facebook to Twitter to LinkedIn and several others, social networking has managed to connect the world in a way it has never known before. For all this however there is a very real and noticeable disconnect between individuals in terms of ...

Try to ask any student, whether he knows what is a social network. Not everyone will be able to give a positive answer. However, if you ask what is Facebook, Twitter, LinkedIn or something like that - everyone will answer this question without hesitation. Moreover, there is a flood of information about what you can do with these services. In recent years, due to the glut of various kinds of information, the younger generation learns only what is on the surface, like on Twitter. Few people think about the cause or the essence of the phenomenon. Why? - No ...

This research was supported in part by a grant from the Sample Grant Program under any special circumstances under which this research is being done and considered.

Abstract

The importance of social media effects on families and communities has been determined by the research findings based on the investigation of existing literature. The principal objective of the study is to examine the influence of social media on our everyday life. Besides, another investigative goal is to identify possible consequences that social media may bring. Therefore, this study implies the utilization of both secondary research and primary research approaches. The expected ...

Abstract

Social media is changing the world marketing in various ways. Companies are using the social network to reach a broad range of customers. This paper defines social media and social marketing terminologies. Social media is any online platform where people can connect with friends, share pictures, photos, and messages either openly or through private messages. Social media marketing involves creating web traffic or attention on the social media platforms. In this regard, the traditional approach to marketing has since become less efficient. More people trust information shared on the social media just as they would to a word of ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4 A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5 The Passive Approach 5 The Active Approach 6 Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6 Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7 Conclusion 8

References 9

Executive Summary This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...

Executive Summary

Nike is the most reputed and celebrated brands globally, the tagline Just Do it and the swoosh logo is recognized by one and all, in this age of digital media Nike has been able to outrun its competitors on the social media by using engaging and interactive programs. The accounts of Nike as researched and repeatedly mentioned in the report connects with the consumers on a deeper emotional level and is spite of managing different departments, the company has been able to create a leading niche in the social media marketing programs amid the competition effectively. Nike needs to ...

Part 1: Reflect on planning and implementing a structured behavioral job selection interview including reflection on the Observed Skills Exercise practical application of behavioral skills Structured behavioral job interviews assist in investigating candidate’s future by assessing his/her past performance. The purpose of conducting structured based interview questions is to assess whether the candidate has desired qualities or not. The interview processes enable to get to know knowledge, skills and abilities of a candidate, which helps the interviewer to select the right candidate for the right position. In the structured behavioral interview questions, the questions are formulated on the ...

Audience + History China Central TV, further referred to as CCTV, is a globally driven network seasoned in providing news from around the globe with an Asian target audience; however not limited to. Originally launched in Beijing on April 26th of 2010, the network spanned into America just shy of two years later on February 6, 2012 and also is reporting live feed in Africa, Europe and South Asia. Because CCTV is a major source in global news linked to Asia, the audience is mostly viewers from an Asian background or at the very least has significant ties to Asia. ...

For self-marketing strategy and tactics to work in today’s job market, it is essential to first clarify personal short- and long-term career objectives. In addition, it is important to identify skills and knowledge needed to achieve the said objectives and create a marketable personal brand (Warzel, 2011). My ultimate occupational objective, is to make a career at the Center for Disease Control and Prevention (CDC). In order to achieve this goal I will first need to land an entry level job at the CDC and then work my way up the career ladder. My short-term career objectives include ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...

Reflection of Korn/Ferry's prospective assessment

Summary of Korn/Ferry Assessment The assessment results reveal that my top five leadership characteristics include keeping on point, relating skills, managing work processes, understating business, and making tough people calls. My keeping on point characteristic is defined by my ability to stay focused and to sort through competing priorities. People say that I am likable, respectable, affirming, and genuinely interested in other individuals. In addition, I am in a capacity to understand and manage processes well because I can evaluate, tweak, and optimize efficiency to achieve improvements. Another key characteristic is understood business, which is derived from interaction with ...

Analysis of Social Media Sites for Personal Branding

A social networking site is a service platform created to build interactions among people who share a common interest, activities or real life connections and most of them are website based. To develop a brand communication the primary source used is Twitter as it the most popular social network in graph presentations and marketing of products using a hashtag(Jothi et al.,1).One primary type of Twitter Social Network analysis map is the Polarized Network frequently seen in political matters and emerges when two groups are split in their opinion on an issue such as the sitting government ...

Every era is built on a guiding principle that creates a way forward in terms of lifestyle and business management, just like the globalization and the Internet defines the era we live in with regards to our life style in all aspects. The writer disagrees with the statement of John Wanamaker, in view of the fact that marketing be it in the early 19th century or today needs promotion to connect with the consumers on an emotive level amid competition, thus creating a subliminal presence and that will help in selecting the brand product or service when required for ...