1. How would you characterize Martha Stewart’s initial public relations response to the charges against her? Martha Stewart’s initial response was inappropriate. She should have shifted from her usual image of being blunt, stern and tight-lipped to a more accommodating. She did not answer the press when asked and instead went online later to issue her response. Her stance conveyed an image of aloofness. It was time to speak but instead she stayed silent. She needed to reassure her supporters and stakeholders that she is fine and they will overcome the problems. 2. What key public relations ...
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