Essays on Listings

I. Environment Scan: Strengths, Weaknesses, Opportunities & Threats Currently, Google is an Internet company which has gone well beyond search business (Edelman & Eisenmann, 2011). Against a stated philosophy of "It is best to do one thing really, really well," Google has diversified core business, i.e. search and paid listings, into a broad range of product and service offerings cutting across numerous industries and business activities. Notably, Google has diversified from search business into communication applications, productivity applications and computing operating systems (Edelman & Eisenmann). This expansion mandates an environment scan of Google's to be not only limited to search business but ...

Over the years, the number of business transactions that take place online has continuously risen. Online providers have improved the quality of services they offer to the consumers; this has attracted a larger population of customers. Competition among online retailers is becoming more vigorous. Online shopping has also enabled companies to reach their consumers everywhere. Communication and information technology have made online shopping possible by reaching a wide market in a variety of geographic location. For consumer interaction, through e-commerce, most businesses are trying to obtain a competitive advantage. Technology has enabled consumers to have access to information about ...

Indeed the primary factor which has been known and proved to affect a considerable percentage of the purchasing decision is the ‘word of mouth’. Moreover, it has greater influence when buyers are purchasing an item for the first-ever time, or if such products are considered to be expensive (“A new way to Measure”). These two factors naturally compel customers to conduct some research, seek for varied opinions, and engage for long periods than they would have otherwise done. The influence of “word-of-mouth” has certainly proved to continue growing. The digital revolution has accelerated and amplified its coverage to the ...

A trademark is a legally binding emblem, logo, or name on goods or services that uniquely identify to a specific company. As the Chief Operations Officer of Boca Raton Sports Holdings, I decided to pick “Boca Raptors” as the new team name. The name “Boca” on the team name emanates from Boca Raton, the locality of the Basketball team and “Raptors” is derived from the fact that Florida is a Birds paradise with over 500 species in existence. However, we are not just any birds we are the raptors- birds of prey who feed on rival football teams. The ...

Introduction

Following the drops witnessed with the overall prices within the oil industry, it has been recorded that majority of the dependent industries have been reported devaluation in both their asset bases and their stock items. This is the suggestion of the Bushee and Miller (2013) on presenting the oil industry as one industry that is heavily depended upon by a majority of the sectors within commerce and industrialization. Suggestively, this is true based on the use of oil within the manufacturing sector, the energy and allied sectors, the transport sectors, and production industries. With this highlighted, the effect of ...

NEW HERITAGE VALUES

Modern heritage involves the conservation of heritage with the application of new heritage values. Mankind is known for its ability to express themselves through art. This includes designs used to come up with various structures and their representation to the artist and the locals. Modern heritage includes post war office buildings, lighthouses and suburbs among others. In the past, only older buildings were referred to as heritage. However in the recent days newer buildings have also been classified as heritage. This paper will discuss issues affecting heritage conservation, both old and new, in relation to new heritage values. It ...