1. Describe how Amazon’s online marketing strategy is impacting conventional retail stores. What specific advantages do Amazon and other online firms have over brick and mortar department stores? What advantages do local retail stores have over online shopping? Online marketing is enhancing efficiency by lowering the operational and distributional costs as well as increasing the phase of product delivery. The strategy assists conventional stores to transact business with their clients without the need to move from one destination to another. It also allows the business clients to look at the displays and make orders for the items they ...
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