Essays on Logos

Presidential Inaugural Address is the first speech that a politician says as president and which outlines his objectives and challenges as the newly elected head of the country. In his address, Jan. 20, 2009, Barack Obama called on all Americans to unite the common efforts in the fight against the crisis and in improving the world both at home and abroad. He began his speech with a description of the current disappointing situation in the country, including the social and economic spheres of life. Next, he moved to the more general and global challenges of foreign policy, which he ...

Introduction

The photo ad is a shot of two side by side photos of an adult male enjoying the view of an ocean. On one photo, the adult is alone while the second photo displays a dog by his side seated and as well enjoying the view. The second photo has a company logo and the top right hand corner and a phrase on top of his head reading “A dog makes your life happier, Adopt.” The author has used a creative photo in the advert that captures the relationship and the importance of having a dog. It clearly demonstrates ...

In December 2016, the US Secretary of State stated that, Israel would either have to be a Jewish State that does not intrude into Palestinian “land” or it should be democratic whereby Palestinians would be given equal rights as dignified citizens of one-state of Israel. This was something many Republicans and Conservatives found to be negative and Anti-American. The purpose of this paper is to argue that the conflict between Israelis and Palestinians cannot be solved. This paper will use elements of persuasion to establish a case to prove that America must stay away from imposing its will on ...

A rhetorical analysis can be termed as an art of persuasion that analyzes the different elements or strategies applied by an author for the purpose of communicating his or her massage to the existing audience and to persuade the readers. Honesty is an important virtue that forms part of the human life. Honesty is a moral value encouraged by many people in homes and organizations. It may not be easy for a person to tell the truth about something, but honesty is one of the building blocks in the creation and maintaining relationships. William Damon, in his essay, "The ...

In 399 BC, one of the greatest ancient thinkers, Socrates, faced the trial upon the accusations of his corrupting influence on the Athenian youth, rejection of gods recognized by the Athenian state and invention of new gods. In the course of the trial, the philosopher was given an opportunity to defend himself, and his speech interpreted by Plato under the title Apology has survived until nowadays as a prominent example of rhetoric and argumentation. Socrates moves from explanations of his actions to critique of the values and misconceptions of his accusers (particularly, Meletus). Although one would expect a person ...

For the news reporters, it’s important to note the two sides of President-elect Donald Trump’s inaugural concert. The event took place in front of the Lincoln Memorial on the eve of the inauguration ceremony held on 20th January 2017. The event can be noted for its difference from the Obama celebration for those who came to compare the two. However, one notable thing at the event was the absence of famous celebrities. Given that this was an event meant for marking the start of the reign of the 45th president, one would expect “big name” celebrities to ...

Amy Cornell in the excerpt titled Fiscal Independence and the College Experience makes strong persuasive arguments regarding the eminent discrepancies in law in relation to the definition of financial independence and goes ahead to describe her struggles in college to make ends meet. She narrates her ordeal from early childhood, having to put up with financial struggles given her mother was an elementary school teacher and his dad an electrician running a mini-shop in the neighborhood. From the onset, she knew that her parents could not support her through college and she had to maneuver through the odds to ...

Most people have only heard of the rhetoric concepts of ethos, pathos, logos, Telos and Kairos, but they do not know what they mean. These terms are used mainly by Aristotle (book writer/author) in explaining how rhetoric functions. In ancient Greek, the works corresponded with rhetorical situations (Aristotle 33). The terms are used in advertising, especially in persuading the audience. The three common basic words used in persuading are ethos, logos, and pathos. Ethos is referred as credible or the ethical appeal (Aristotle 89). Therefore, it means convincing people based on the character of the individual, for example, in ...

Ageing out of drugs

In the article "Ageing out of drugs", McKenna wants to tell that we have to work on the natural phenomenon of ageing out to get rid of drug use. She chooses this idea as she is working on a graphic non-fiction book related to metamphetamine users, and has found that this phenomenon of ageing-out could be among the best strategies to deal with the problem. This information about McKenna has been shown in the author biography. In the article, the author has arranged the ideas or information in a logical flow. She has initially described the drug-use-related issues thoroughly, ...

Since ages, abortion has been a controversial and debatable topic in the country. Currently, the legal aspect of abortion has caused a stir in the masses. This matter can be discussed in the light of two opposing viewpoints professed by two personalities. For women, abortion is not as binary as it is considered and being pro-life or pro-choice is not a decision that anyone can make a certain set of principles which they have come to know of. This is exactly what TV show host and analyst, John Oliver discusses in a light-hearted manner on the show ‘Abortion Laws: ...

Assignment 3

Assignment 3

QUESTION 1 (1 point)

a) Statistical combination of the results of two or more studies

QUESTION 2 (1 point)

Figure 2 of the Jordan et al., meta-analysis depicts a forest plot illustrating the estimates of the association between hysterectomy and ovarian cancer. How many of the individual studies (in figure 2) reported statistically significant reductions in the risk of ovarian cancer in women with hysterectomy, compared to women without hysterectomy? Ans) There were 20 individual studies that reported statistically significant reductions in the risk of ovarian cancer in women with hysterectomy, compared to women without hysterectomy.

QUESTION 3 (1 point)

How would you interpret the overall summary estimate (relative ...

Not long ago, I had to persuade my family to provide me with money to purchase a car. My approach was a combination between rhetoric and subtleness, which eventually led to convincing my parents to offer me money to buy the sport car that I wanted. Besides a strong and effective rhetoric that included logical (logos), emotional (pathos) and credibility (ethos) appeal, my method to convince my parents to support my plans to buy a car also took into consideration a rhetorical situation (kairos and topos) that influenced the response to my rhetorical exigence (demand). Purchasing a car is ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Rhetoric is a mode of communication that has a broad spectrum of definitions. Language professionals and writing instructors have always referred to it as a particular set of circumstances involving the use of one person's communication to influence the perspective of someone else. Broadly, rhetoric can mean any communication used to modify the point of view of other as a way of persuasion. Analysis and interpretation of rhetorical situations can contribute to the firm, audience-focused and organized writing (Tahin 1-3). The careful use of rhetoric and presentation of evidence can also make an argument more convincing. Rhetorical situations always ...

Search Strategy

The plan is to identify sources available online that are discussing the issue of terrorism. Currently, ISIS (Islamic State) is at the epicentre of global terrorism and the plan is to use credible source that identifies ISIS as the perpetrator or probable endorser of conflict and violence. Therefore, sources need to be identified from recent history that defines the actions taken by ISIS and the impact of their actions. In addition, ISIS also warns in advance about the possible attacks and requests their followers all over the world to take up arms and assassinate people. The sources selected in ...

The movie, which has been chosen for the discussion is Lord, Save Us from Your Followers, directed by Dan Merchant in 2008. This film is rather documentary, created in the form of dialogue between the host and the audience. The Lord, Save Us from Your Followers tells its viewers about the religious situation in the USA back in 2008 and it appeared. The documentary represents it from the various angles, depicting different religious and social movements. The plot of the Lord, Save Us from Your Followers is the following: referring to the most bothering aspects of the modern society, ...

What is President Obama’s Gun Control Plan and how would it affect gun owners.

Thesis Statement: The United States has one of the highest rates of death by guns in the world. Almost everyone knows of someone that has been affected by gun violence, either self-inflicted or due to the actions of someone else. There are many people and organizations that want an increase in gun control laws in order to decrease gun violence. This paper will examine President Obama’s Gun Control Plan.

PART 2:

SOURCE #1: ENCYCLOPEDIC/REFERENCE SOURCE: Agresti, James D. & Smith, Reid K. “Gun Control Facts.” Just Facts. 13 June 2016. Web. 4 July 2016.

Is the text timely/recent? Relevant? How do you know?

Yes, it was published in June 2016. ...

Many sports fans watch sports channels to be entertained by their favorite sports teams. When people are too busy to watch the game they have one website that they can rely on to give them the up to the minute scores and game details. “The website that sports enthusiasts rely on to give them all the informative details is the Entertainment Sports Programming Network” . The website name is also known as ESPN for short. Fans of all types of sports can log onto the site and find out everything they want to know about their favorite teams and competitions ...

The student who wrote the essay “Violent Video Games Create More Violence” developed a well – argued manifest to disallow teenagers playing video games. The writing is persuasive because the writer followed the guidelines of sound argumentation, referring to nationwide events that ended in shooting for credibility (ethos) purpose, presenting the facts in a logical manner, hence integrating the logos, and finally, appealing to the readers in an emotional manner (pathos). This essay’s thesis is “Violent video games are desensitizing players from violence and reward them for it, while also teaching them that it is an acceptable way to ...

Introduction

Socrates is considered one of the greatest philosophers in the history of Western Europe. Virtually every person that goes through the education system must come across his name, his works, or his demise story. Greek official had previously put Socrates in jail for the charges of ‘corrupting the mind' of the Athens' youth. In the eyes of the wealthy and the influential, Socrates was making a fool of them by empowering the young people with new information about the society and its leadership among other things. When put to jail, he was scheduled for death in a few days, ...

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Almost all around the world, different organizations put their best effort to convince smokers to quit in order to avoid the negative effects of tobacco. The same holds true in the country of Thailand. In the year 2012, the Thai Health Promotion Foundation created a short video advertisement to convince smokers to quit. The foundation is a local agency that aims to promote health and well-being of individuals and the society as a whole. Because smoking causes serious health damage as well as environmental impact, it is not surprising that the Thai Health Promotion Foundation specifically targets ...

For many years, various American sports teams have been using the images of Native Americans as their nicknames, mascots, and logos. It has become the point of issue, as one people think that the use of Native American imagery is the sign of pride and honor, while others argue with them and state that it is nothing more than racism. The mascot controversy of the Florida State University has bigger scales but generally does not differ from the similar issues across the country. The main decision issues that appear in the case of the mascot controversy include the following ...

Introduction

A book written around A.D. 95, according to theological historians, the book Revelations of John is written by the same Apostle John who knew Jesus when He was a man on the earth, serving as one of His disciples and working fervently in His ministry. Understanding that the various apostles such as, Stephen and Paul, Bartholomew and Silas, were martyrs for the sake of the Church of Jesus Christ and the eminency of His ascendency, John lived to become an old man. John declared and proclaimed that he loved Jesus more than any of his brothers of the discipleship. ...

The letter by Martin Luther King, “Letter from a Birmingham Jail.” targets the white ministers in the city of Birmingham. King writes this letter to the 8 white ministers who criticized his actions as a clergy in a statement which was published in the newspaper, after he violated the law of the city and had to be jailed. The purpose of the letter is to address issues in the city which subjects African American towards injustices and segregation. The author seeks to address the plight of the Negroes who have suffered under the whites for a long time (Fahey ...

Dr. Martin Luther King Jr was considered to be one of the greatest leaders of the Civil Rights era. In his letter, Letter from Birmingham Jail, Dr. Martin Luther King Jr. is writing in response to a letter that was written to him by eight Alabama clergymen. In their letter, the eight clergymen expressed a dislike for the activism of Dr. King and the Southern Christian Leadership Conference. They believed that the demonstration that Dr. King was participating in was “led in part by outsiders” (Carpenter et al.) Additionally, the clergymen seemed to praise the police of Birmingham. In ...

Logos, trademarks, and symbols fill the world stage and marketplace with a ubiquitous regularity in our digitalized age of modernity. The task herein attempts to create a convincingly realistic, and smart, email to a friend to help build their brand. The background highlights Starbucks – as the rubric for a mini-case, and thus exemplary of a great world-class model. The assumption is the advice is rendered from the perspective of a branding expert.

Hi Bob,

It is so exciting you’re going to move forward with starting your company! It’s my pleasure, as your dear friend to give you a few ...

Amazon is an international company; it serves more nations than most organizations in the world. The company has a unique business identity throughout history. Amazon sells books and other commodities. Almost everyone can identify the company by how its brand has been differentiated. In addition to being unique, Amazon also has a brand story. From this, the customers know that the organization will always care for them no matter how much it grows. This story has differentiated Amazon from all its competitors. Most people purchase commodities with emotions;Amazon has established a real emotional connection. At each point, Amazon ...

Rhetorical situation is an occurrence of rhetorical events consisting of a specified issue that is to be addressed to specific audience under some constraints (Cunningham et al. 184). Therefore, the rhetorical situations constitute of exigencies prevalent in the world, which through persuasion can be positively modified. The audience is another constituent, as the persuasion of the problem has to be addressed to a set of affected individuals. In this case, the decisions and actions of the audience act as the mediator towards modifying the problem. Lastly, there are the limiting factors towards the relevant decisions and actions, which are ...

Marketing is the lifeblood of a business. In today’s gaming industry, businesses spend millions of dollars in advertisements just to reach their target market and grow their niche. In fact, companies can now maximize their growth potential through different technological platforms, such as social networking sites (e.g., Facebook and Instagram), where advertisements can also be done. This is relatively a good opportunity compared with the days when they can only use print ads, television, and radio as their medium. Among the many companies that spend a significant amount of money for marketing is Nintendo and Microsoft. Nintendo is ...

Over the course of this class, my writing has improved significantly in a number of ways. That was my hope, of course, when I signed up for the class, and the hard work that I have put in has paid dividends. Whether it is summarizing, analyzing or evaluating a text, or formulating or delivering a persuasive argument, or elaborating and developing my ideas in a paragraph, I have produced polished work that shows advances. I have also shown the ability to document sources and present my research findings in the proper format without plagiarizing, and I have also shown ...

Introduction

Paul Rand was a revered graphic designer who is well known for his creative work in the field of graphic design. The artist is best known for his innovative corporate designs that he has done for various corporations over the years. His career began in the 1930’s and proceeded into his old age (Airey, 2015). His interest in art started at a tender age, and even though he did not start of in an art school, he pursued his passion to become one of the biggest graphic designers of his time. His creations were in line with the ...

If one considers the article penned by Susan Jacoby titled, “A First Amendment Junkie” posits an exposition right at the very inception of the writing so as to make the readers get acquainted with the topic of discussion. The argument of this essay comes across to be very convincing as the author uses appeal to precedent to establish her point. The presentation of the evidences in the course of the article substantiates the argument in the best manner possible. It needs to be noted that the article shows a perfect mesh of the persuasive techniques so as to influence ...

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Marketing is the lifeblood of a business. In today’s society, businesses spend millions of dollars in advertisements just to reach their target market and grow their niche. In fact, companies can now maximize their growth potential through different technological platforms, such as social networking sites, where advertisements can also be done. This is relatively a good opportunity compared with the days when they can only use print ads, television, and radio as their medium. Among the many companies that spend a significant amount of money for marketing is Nintendo and Microsoft. Nintendo is a Japanese company ...

Abstract

This paper is a wiki page entry on rhetorical theory and concept. The introduction provides the definition of the concept rhetoric by two scholars - Aristotle and Kenneth Burke. According to the scholars, rhetoric is an art of communicating effectively by persuading the audience. Aristotle, the proponent of the concept, highlights three important elements that should be present for rhetoric. These elements are identified as ethos, logos, and Pathos. The entry further presents the history of the concept by looking at the different views of the concept of the ancient Greek philosophers such as Plato, Aristotle, and Socrates. The ...

Introduction

An expert scientist in the field of intellectual technology, Astro Teller says that Great dreams are not just visions. Great dreams are visions coupled with pragmatic strategies to make them real. Teller, the head of X, earlier known as Google X, takes the audience on a journey through his ‘moonshot factory’ where big dreams are made real. Teller’s team of smart multi-disciplinary professionals takes up many challenging and risky projects through exploring many audacious ideas. Teller appeals to the intellectual youth of the current generation to take up challenging projects without fearing failure. He also views failure as ...

Elizabeth Cady Stanton was one of the most famous abolitionists who fought for women’s rights and again slavery. She was among the founders of the National Woman Suffrage Association and first Woman’s Rights Convention. Her Keynote Address at the First Woman’s Rights Convention, proving that women should have the same rights as men, is a great example of a strong, effective argument. In this masterpiece, Stanton protests against the discriminative laws which determine the submissive role of women in mid-nineteenth century society. She objects to treatment of women as the inferior race and argues for the ...

Identifying the requirements

For a logo to be effective it requires to be simple, easy to remember, it is not necessary that a logo be graphically related to the organization it is representing, it may not make sense at all visually as brand but if it is simple and people can easily remember it, then it becomes very useful and powerful tool for branding. As far as requirements for a brand go, it is self explanatory; a logo is a simple identification mark that people can use to identify a company that is its only function. In Logo design there are no ...

Kentucky Fried Chicken is one of most successful fast food related restaurant in the world. The restaurant was founded in 1930, and its headquarters is located in Louisville, in the region known as Kentucky in the U.S. The KFC runs a chain of fast food restaurants around the globe. It usually specializes in the provision of the fried chicken to its target customers. The KFC has successfully employed branding strategy to its advantage over the years. KFC as a fast food chain restaurant, employs a branding strategy that aims at portraying its fried chicken as the best in the ...

Rhetorical analysis usually analyzes how and what an author argues. It usually focuses on the rhetorical features of the text the author puts in place in editorials. Newspapers, magazines, and Internet editorials are very important today. They play a vital role in democratic and progressing, or states. According to an article by Russel, editorial and opinion pages in magazines and newspapers provide a public forum where ideas, policies, politics, business, and other various topics are debated (Russell). They promote mature and democratic discussions about current issues. Therefore, for the proper functioning of the editorial in the promotion of democratic ...

Abstract

The design of a flyer is normally dependent on the basic rules for flyer design. This includes employing the C.R.A.P principles. These principles include contrast of color, fonts, and elements in the flyer so as to achieve appeal. This principle operates on the notion that our brains are fast to pick out patterns and contrasts. The second principle is Repetition it involves repeating elements in the design this creates uniformity in the work. Alignment of text and images in the flyer design brings uniformity. Proximity of the elements draws the reader to the details in the flyer by appealing ...

“Is Google Making Us Stupid?”

Since its creation in the 1990s, the internet has been an immense tool in acquiring knowledge in an instant. To help with the pursuit of knowledge, search engines, such as Google, have continuously been created in hopes of being the better way of finding specific information. Recently, there has been some concern about the constant use of Google and how it affects peoples’ mentality. The people who are against using Google on every search claim that the engine is making people stupid by replacing learning knowledge and critical thinking skills with simply obtaining information at the quickest convenience. It ...

INTRODUCTION

Fatal car accidents are going to disappear in a few years because the zero-death car may be invented. In the article ”Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT,” writer by Kim S. Nash indicates that the future plan of Volvo is to make sure that all of their vehicles that travel on the road never cause fatal accidents, and what efforts Volvo is making to reach that goal. Nash shows why this innovation is important and describes in detail just what Volvo is doing. Nash tries to tell the readers about this death-proof car by just giving ...

INTRODUCTION

Fatal car accidents are going to disappear in few years because the zero-death car may be invented. In the article ”Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT,” writer Bykim S. Nash indicates that the future plan of Volvo is making their all products that runs on the road never cause fatal car accidents, and how Volvo makes an effort to reach to the goal. Nash shows why this innovation is important and details of what Volvo is doing. Nash tries to tell the readers about a death-proof car with just giving some informations. He uses logos and ...

In the developed countries people often concentrate their lives around money and success, as their basic needs for food, shelter and safety are already satisfied. People tend to complain about the salaries that are too small or insurance that does not cover all the essential expenses they have. People live their lives and do not know about the atrocities and tragedies that are happening in the world every minute. The situation in Africa is the one everyone should be aware of to help those who suffer every day. Invisible Children is a 2006 documentary created by three young filmmakers ...

Apple is the world’s largest multinational technology company. Apple specializes in the designing, developing of electronics and software. Apple began in 1976 selling Mac computers. Today, it has thousands of products and has a large legal department to handle its intellectual property. A copyright is a protection afforded to authors of original works that can be obtained from the government. These original works may include music, art, drama, books or other writings, among other works. The work does not have to be published in order to obtain a copyright. Apple has copyrights for many of its designs and ...

The academic field of philosophy provides the much need knowledge and introspection about the self, the society and the world. Among the many eminent philosophers of the world, Greek philosophers were among the most influential with all of their vision, knowledge and explication. Their works are still hailed as impeccable and commendable by the modern day philosophers and critics. There can be no denial of the fact that Plato is one of the foremost figures in the domain of philosophy in the entire timeline of human history of this world. Plato has been successful in leaving an immortal mark ...

The book Cultural Map by Erin Meyer indicates the way and manner through which culture intercepts with the work environment. This includes an evaluation of what role culture plays in the workplace and this includes communication, appropriateness, persuasion, power structures, decision-making processes, trust, conflicts and the conception of time. This book shows how the average worker and the average organization makes use of cultures and how the globalizing world is going to have inherent issues with conflict and other cross-cultural dimensions and its related issues. The book shows that culture can be explained and presented to people with divergent ...

There are so many businesses emerging, with an aim of paving through the current markets in a better way than others. As businesses develop, competition becomes inescapable, with the newly established trying to emulate the already established businesses. New business may like to copy ideas from other companies, hence calling for the need for the intellectual property. Coca-Cola Company was invented in 1886, and has been producing world’s all-time number one soft drinks, but no one knows the formula they use to make their products. Their patent is well protected from outsiders who may want to emulate their ...

In the op-ed “In ‘The Piano Lesson,’ a Family Fight Over an Heirloom Rooted in Slavery” by Ken Jaworowski posted in The New York Times last 26 Jan 2016, the author describes the method of acting by the performers. There are several words and ways that can be used to describe the different aspects of a play, but to be able to do it in an objective manner is not easy. Theatrical performances generally involve emotions, and in writing a review about on, it is difficult to move away from capitalizing on the emotions implied while staying objective about ...

The article is titled “Arsene Wenger has worked miracles at Arsenal-to abuse him now is shameful and embarrassing” and it is written by John Cross, the chief football writer for The Daily Mirror, specifically covering football stories in North London, a part mainly dominated by two English Premier League giants-Arsenal and Tottenham. The article was published on the Daily Mirror website on April 19, 2016 in the opinion section. This article criticizes Arsenal fans who abused the club head manager for dwindling performance in the league after being knocked out of the European championship and both domestic cups. Cross ...

Jeffrey Zacks and Rebecca Treiman’s article, published in The New York Times magazine, as of April 2016, is an argumentative piece about how people will not be able to develop the skill of speed-reading effectively. Speed-reading is defined firstly as “to absorb text several times faster than normal, without any significant loss of comprehension,” (Zacks and Treiman). The message is that several companies that promise to improve the customer’s ability to speed-read are deceptive. Scientific research is not able to support the claims that those companies make. The writers are actually both professors of psychological and brain ...

On a global front, creativity acts as a priority to educational systems and is primary to the debate concerning contemporary learning. In his Talk “Do Schools Kill Creativity”, filmed on TED in February 2006, Ken Robinson argues that the current education system places a significant role in killing creativity in children. He, instead, recommends the creation of a personalized approach that encourages creativity development. Ideally, Robinson develops his credibility on this issue using personal events, credible sources, and emotional appeals. In his talk, Robinson initially sets the stage by outlining three primary points that define his presence to the ...

Introduction

The NFL is an interesting game for both the fans and the players. The game attracts many people across America due to its competitiveness. The NFL thus acts as one of the factors that contribute to tourism in the United States since people move from different continents to feel the experience. A visit to the Moscone Center presents a person with an attention getter through the photos of NFL players displayed showing through the history of the game. An NFL fan would automatically captured attention through the photo set up at the top of the NFL site visited. I ...

Donald Trump’s speech marks the businessman’s entrance in the presidential election race for 2016. His speech abounds of rhetorical devices such as language manipulation, propaganda, suggestions, diversions or emotional appeals, incorporating also statistics and verified data to support the presented arguments. Aligned with the principles of rhetoric, Trump’s speech announcing his candidacy to presidency has a sound structure and most importantly it fits the speaker’s communication style, reaching is intended audience. The speed is addressed to all American citizens who have the right to vote, as they are the targeted individuals that Trump aims to ...

Part 1. General Response

Part 2. Paragraphs and Sentences The revised title “Significance of the Rhetoric Aspects from a Petition: Allow Open Carry of Firearms at the Quicken Loans Arena during the RNC Convention in July” conveys the specific content of the essay.

Verbs

These are the most ordinary verbs used in the essay: That being said, since the petition was designed to cater to this specific audience, fallacies pertaining to ethos were used by the writer, assuming that they would generally accepted or fly under the radar due to the audience’s shared political views.

Ethical rhetorical errors which were used include dogmatism and false authority.

Although they would help each of them to ...

http://www.nytimes.com/2016/04/17/opinion/sunday/sorry-you-cant-speed-read.html?partner=rssnyt&emc=rss Jeffrey Zacks and Rebecca Treiman’s article is an argumentative piece about how people will not be able to effectively develop the skill of speed-reading. Speed-reading is defined firstly as “to absorb text several times faster than normal, without any significant loss of comprehension,” (Zacks and Treiman). The message is that several companies that promise to improve the customer’s ability to speed-read are deceptive. Scientific research is not able to support the claims that those companies make. The writers are actually both professors of psychological and brain sciences. One of the scientific articles that they refer to ...

Ethos, Pathos, and Logos in Shooting an Elephant by George Orwell

The novel Shooting an Elephant by George Orwell is a persuasive rhetorical story regarding his own experiences at the time he served as a sub-divisional police officer in charge of a town in Burma during the period when Britain was exercising imperialism over other countries. As the person exercising authority on behalf of the Crown, the narrator learns of an elephant that is wreaking havoc at a market and immediately goes to the scene prepared to manage the situation. Once at the scene, he realizes that if he does not manage to kill the elephant the public will make ...

A.N. Whitehead famously claimed that all Western Philosophy was nothing more than footnotes to Plato. But long before Plato or Socrates, there were many Greek thinkers who looked for answers to many of the same questions that Plato had asked. Two of the most famous of these thinkers were Heraclitus and Parmenides. Both of these philosophers were thinkers were pre-Socratic metaphysicians and asked questions related to the nature of reality. Since they were both two of the oldest philosophers in Europe, many of their ideas seem quite strange to modern readers and the fact that their works only exist ...

Essay 2 Worksheet 2 (Pathos, Logos, Sources and Conclusion)

Find two or three quotes from the article where the speaker uses emotional appeal to persuade the audience. Copy and paste the quote.

QUOTE 1

Analyze in two or three sentences why this statement/quote elicits an emotional response from the audience, using the word “audience” or “reader” at least twice.

We meet at a college noted for knowledge, in a city noted for progress, in a state noted for strength

This quote sparks the development of pride among the audience since their emotional response is positive to the speaker’s message. Additionally, the speaker creates a sense of acceptance among the audience making them more susceptible to what the overall effectiveness of his message.

QUOTE 2

Analyze in two or three sentences why ...

Visual Analysis. Case Study: Wendy’s Deluxe Ad

The most common elements of an ad are -as stated by Landa (2010 211)-, a line (or headline), a visual, a body copy, a tagline and a sign-off. Sometimes, not every element needs to be included, as each piece of ad differs and is created under a different approach. In this particular case, the product shot is the iconic Wendy’s deluxe hamburger standing at the forefront with a cup of soda and French fries on the back completing the traditional combo. To the right, the phrase “FILL UP FOR LESS” serves as a tagline, which is followed ...