Essays on Lorette

Introduction

Marketing refers to the process through which a product or service value is enhanced to potential consumers. Nonetheless, the concept is further defined as a social process through which individuals create or exchange products and value with others to obtain what they desire. According to Mkt100 Textbook (n.p), marketing is considered to play a significant role in satisfying customer needs and wants. Increased competition characterizes the current business setting, and consumer tastes are experiencing continuous change. For sustainability purposes, organizations cannot assume the trend as they will experience decreased revenue and loss of customers. This paper seeks to give ...

Acme Fireworks

A number of factors are to be considered when it comes to taking the decision of the most favorable business structure for a specific commercial venture. Given the situation of Acme Fireworks, the pros and cons that need to be weighed before deciding on the business structure include the offering of highest protection, the highest investment return, and the most favorable rates of taxes. When there is a need for liability consideration, along with needs of employment and huge contracts, the recommendation to Acme Corporation owner would be to amend his status from the present sole proprietorship to a ...

The brand of Altoids was created in the 1780s and nowadays it has a very strong identity that is supported by distinctive multi-platform advertising that grabs people’s attention. Strategic planning in marketing was especially important for Altoids in the 1990s when the brand was being popularized around the USA (Wechsler, 1997). Nowadays Altoids remains unique because of well-planned marketing and history of the brand. Brand’s slogan is as follows: “Altoids. The One. The Only. The Original Celebrated Curiously Strong mint, since 1780” (Wrigley, 2016). Wrigley and previous owner Kraft did not want to alter Altoids’ philosophy. This ...

Personal Needs in Communication

Personal Needs in Communication Communication is the passing of data verbally, non verbal, or written from one party to another with or without any mechanical media for facilitation. It is a crucial aspect of life because people with differences of similar views of life share with each other and new discoveries may arise. For effective communication, there must be an understanding between the needs of the involved individuals. The reason for selecting this communication theory is to gain a better insight and understanding of balancing message passing and individual needs. More information will be obtained on how communication has ...

Given a description of business pressures in the digital firm requiring information systems solutions, describe the evolution, the current state, and the trends in information technology and solutions that address those pressures from a functional perspective.

About fifteen years ago, there was a distinct line that separated organizations from its partners, suppliers, and customers (Laudon & Laudon, 2006). There were also distinct lines that separated an organization’s various divisions such as finance, production, manufacturing, and the human resources department. As such, organizations weren’t expected to make any information available to parties outside of the organization. However, in today’s business ...