CONTENTS Background..3
Environment Scan4
Internal Operation Environment7 Strategies & Justification8 Organizational Change: Reflections..10
Conclusion.11
Airbnb: A Strategic Analysis BACKGROUND The hospitality business is changing. In contrast to a conventional model of corporate-controlled business model offering a broad range of hospitality services to consumers largely defined within limited geographical spreads, peer-to-peer hospitality enterprises are disrupting hospitality business into an innovative model. The peer-to-peer model cuts across different hospitality services but, for current purposes, main focus remains on accommodation services. Of all short-stay, peer-to-peer companies, Airbnb is probably most prominent and, for that matter, most controversial. Founded based on limited property offerings in specific areas ...
