How does Facebook Influence and Impact the Consumer Behavior? Analyzing Facebook’s effects on Students depending on their Age, Gender and Education Level.
Abstract:
Facebook has appeared as a new and very popular media which influences every section of the society in various different manners. There are many businesses being run or marketed through Facebook. So, it also holds an impact on consumer behavior. This paper analyzes the impact of Facebook on consumer behavior. It takes students category to analyze how within the student community the influence of Facebook varies from student level to age group and gender. The results show ...
