Huge Selection of Free Loyalty Essay Samples

In the captivating world of “House of the Dragon,” Rhaenyra Targaryen, initially played by the actress Milly Alcock, emerges as a formidable character, defying societal norms and challenging the traditional constraints imposed upon women in leadership roles. It is fascinating to explore the significance of Rhaenyra’s image for modern women aspiring to lead, showcasing her fierce ambition, resilience, and determination to claim the Iron Throne. As Rhaenyra’s journey is analyzed, it becomes apparent how her portrayal as a powerful and multifaceted leader not only empowers audiences but also serves as a compelling reminder of the potential and strength ...

One of the main strength of Starbucks over the other coffee business is the use of mobile technologies in reaching to customers and to make their services as fast as they can. They also provide large amounts of investments in technology in order to sustain their annual growth. In order to sustain their competitive advantage over time, Starbucks should develop or improve the use of their mobile application such as for accommodating the customers, for the ease of ordering drinks or reserving seats, or for decreasing the time for the payment process. In this process, the Starbucks could acquire ...

Assignment Executive Summary

Introduction Delivery of quality services is a priority in healthcare as excellence determines patient outcomes. Various factors affect quality service delivery in health facilities. Healthcare facilities employ the most competent healthcare professionals yet patients continue to receive poor quality services. The hospital setting is dynamic as different personnel are responsible for the patient’s well being. Proper communication structures between health professionals reduce chances of information misinterpretation or conveyance of erroneous information. Both medical and non-medical factors affect the quality of service. According to Hughes (2008), delivery of poor services occurs because of errors within the healthcare system. For ...

Introduction of the Product

A Polaroid Cube is a delightful and little camera that takes the still shots as well as video. Just as the name suggest, it is a tiny tube about 35mm on the side. It can stick to any and all the magnetic surfaces and even a dinner folk. The cube can be tossed and can be taken around to take the life's precious moment in town or an adventure (Amstrong, & Kotler, 2011 p.12). However, the cube can be used any place in any circumstance to take photos and video recording. The cube comes in red, blue and red colors ...

Executive summary

The smart home integrated energy efficiency product will come in packages of silver, bronze, and gold to target consumers and homeowners in the United States of America. Bronze packaged products will be marketed to consumers of lower income bracket while energy efficiency products that are packaged in silver and gold will be marketed to high-income homeowners. This product is fabricated to ensure that it reduces the amount of energy consumed by electric appliances and in effect reduce the electric bills that are paid by consumers. Due to the complexity of this product market representatives will be used to visit ...

Below are three real-life scenarios that require the utilization of the ethical theory. The scenarios are tied to the ethical theories due to their dependency on moral values and personal virtues such as honesty, humility, and self-possession (Weston, 2001). The first scenario involves the ATM cashing out an extra $50 in one's favor. In such a case, one is confronted with the ethical dilemma of either keeping the money or taking it back to the bank over the counter. An individual may ask themselves whether it is worth the struggle lining up to return the money while the economy ...

Recommendations:

1: Comprehensive marketing research

3: Define the value of the product 4: Identify the gaps in the marketing of Snapple Comprehensive marketing research A study to establish the position of the Snapple brand in the market would be critical in laying the background to turn around the sales of the brand. The survey would be crucial to establish the quality and prices desired by the customers in the beverage sector. The comprehensive research would also provide the level of competition which will enable the company to position the product in consideration of the market realities (Deighton, 8). An intensive ...

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

Lots of the contemporary U.S. companies face the real dilemma regarding the leaders and their role in the companies’ development. In fact, a number of huge businesses of nowadays lack the leadership resources to establish proper relationships within the company. Among them, Yahoo is worth of our attention in this paper. The main issue arose within the company are associated with its top executives, who, according to the latest, reports failed to comply with the difficult situation inside the company. These problems are dismal financial performance, poor management execution, egregious compensation and hiring practice, and the absence of proper ...

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Wooden on Leadership

A famous basketball coach John Wooden developed his Pyramid of success nearly 70 years ago. Nevertheless, it is still relevant nowadays. Moreover, this model can be accepted not only in sports but also for business environment. The main reason why this pyramid became so popular in different spheres of life and has not lost its relevance yet is that it does not focus primary on the results (victories) but on identification and implementation of the maximum capacities. Thus, Wooden likes to say “"success is peace of mind which is a direct result of self-satisfaction in knowing you made the ...

1. Smartphone Landscape: Background Mobility has come to be (and is more likely to continue to be) a defining feature of current and future consumption of web-mediated and multimedia content propagated over numerous applications and platforms. If anything, big and small companies are investing in mobility devices and applications in order to cater to increasing consumer needs. Given current mobility landscape at a global scale, big players dominate global markets in numerous areas including, most notably, product design and concept, built-in platforms and applications (which are provided based on broad supplier networks) and, not least, physical stories in premium ...

Improving the Operating Strategy of Marriott

Improving the Operating Strategy of Marriott The purpose of the report is to develop a recommendation for improving a company’s current strategy in order to remain sustainable in a highly competitive economic environment. The recommendation will be based on an analysis of both the external and internal factors that affects the company. This includes both qualitative and quantitative factors since the report is segregated into (1) environmental scan and risk analysis, (2) ratio analysis, (3) financial statement analysis, (4) weighted average cost of capital, and a (5) strategy development. The company chosen to be analyzed is Marriott International, ...

Introduction

Marketing refers to the process through which a product or service value is enhanced to potential consumers. Nonetheless, the concept is further defined as a social process through which individuals create or exchange products and value with others to obtain what they desire. According to Mkt100 Textbook (n.p), marketing is considered to play a significant role in satisfying customer needs and wants. Increased competition characterizes the current business setting, and consumer tastes are experiencing continuous change. For sustainability purposes, organizations cannot assume the trend as they will experience decreased revenue and loss of customers. This paper seeks to give ...

Through the Lens

Abstract Starwood Hotel and Resorts Worldwide, Inc is a perfect corporation to analyze using the Porter’s Five Forces strategy. Special focus is on the following; the company’s market, product differentiation, the uniqueness of the suppliers, and cost of change and how the competitors in the same market are performing. The analysis also unearths the competitive strategy used by the competitors and how it threatens Starwood Hotel. Starwood Hotels and Resorts Worldwide is in a vibrant market and due care should be taken while trying to analyze the firm. Due to this, we going to apply the Porter’ ...

Why is employee engagement an important consideration for people managers today? Discuss the ways in which employee engagement can impact an organization?

Introduction

Employee Engagement is the rational and emotional commitment that employees have with the company. An engaged employee is the one who shares the vision of the company and finds of belonging to the organization, and also finds sense to the work that he performs for chasing the organizational objectives. That employee is willing to strive voluntarily above of what is asked. The employee engagement actions that are aimed at increase this feeling have an impact on innumerable ...

Introduction

Nordstrom, Inc. is the company of interest in this discussion. Nordstrom, Inc. is an upscale retailer native to America that sells brand name and private label accessories and apparel merchandise. Initially, the founders started the company in 1901 as a shore store. Since then, the company has grown tremendously, and is now offering a variety of products and services beyond shoes including fragrances, cosmetics, and jewelry. Throughout this report, Nordstrom’s brief background, financial overview, business sector, target market analysis, business operations as compared to competitors, as well as strategies to sustain the business will be discussed.

Company Overview

Nordstrom, Inc. ( ...

Capstone Project [Phase]

Computer and Information Science Sharjah Higher Colleges of Technology Literature Review Introduction The project aims to create a website for a restaurant that is yet to incorporate online applications into its functional operations. It is imperative for the restaurant to have a website for allowing customers to see all the foods and drinks on offer without necessarily going to the stores and also for allowing them to pay for their orders on online platforms using their credit cards. Additional advantages the ability to view pricing of varied items alongside the delivery times and pictures of the varied food items ...

Introduction

Brannigan foods was facing a major challenge as the soup industry had been on a continuous decline, with the market share and profitability dwindling in the last three years before 2012.Although the condensed and the ready- to-eat (RTE) soup were a staple in the USA by 2012, the concerns about health and obesity had reduced the consumption of processed foods and products with high sodium contents. The issue of reduction in the consumption of the processed food was particularly pronounced among the baby boomer generation. There was also an increasing demand for the fast, simple meals among the working ...

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Introduction/Synopsis

Digital media types are some of the greatest technological advancements that provide benefits to humans. They can be used in various ways that every individual is able to achieve his or her goals by using different types of digital devices, such as mobile phones and personal computers. Digital media also enables humans to access a wide range of communication to the point that geographical location is no longer an issue just to send and receive messages and information from different parts of the country and around the globe. In ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

Background of Apple Inc.

Apple Inc. is an American technology company located in California. The company designs and develops software and electronics such as iPhone, Mac Pcs, and iPad. Apple also develops online services such as iTunes and Apple music. The company is multinational as it has operations in different countries. Apple buys and sells products from different parts of the world including Kenya and Mexico. Apple is one of the richest companies and manufacturers of mobile phones and consumer electronics. The company is known for its widespread consumer loyalty. Apple relies on the uniqueness of its products that has developed a strong ...

There is a 100 word minimum for Part 1. For Part 2, Read the abstract below. Answer the CHALLENGE questions in detail. Your final written answers for part 2 will have a minimum of 400 words (all answers combined).

Part 1

Identify a business or sports leader who you think is highly effective, and explain why you think they are effective. Answer Apple Inc. is a good example of an effective company. Apple’s achievement emanates from its customer oriented policies which seeks to provide the customer with unique products. This explains the reason why the company enjoys an unmatched level ...

Institutions

Starbucks is an American coffee chain that is based in Seattle in Washington. As at 2016, the company had over 23,000 locations across the globe. The company has positioned itself as a premier coffee shop that distinguishes its products by taste, quality and customer service. The company target quality conscious customers serving premium priced coffee based on light roasts and espresso machines (Starbucks News Release, 2016). This paper will evaluate the micro and macro environment of Starbucks and specifically the competition. The main Starbucks competitors include Dunkin and McDonald’s. The two main competitors are striving to edge ...

SPORTS MANAGEMENT STYLES

Like every field, the field of sports is one where participants require some form of coaching, mentoring and motivation. Leaders and managers have a strong role in the field of sports because they set out a direction for the players and channelize their dream to become reality. People who are interested in sports are those who are motivated from inside and want to stay healthy and active at the same time. Internal motivation becomes productive when it receives appreciation and there is someone who can actually show the players when and how to make the most of their abilities ...

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

<<Name>> <<Professor Name>> <<Subject>> <<Date>>

Business Model Generation

Tim Horton’s is Canada’s largest chain of Quick Service Restaurants (QSRs). It was acquired by 3G Capital and Burger King in 2014 with the creation of a new entity – Restaurants Brands International. Since 2014, the chain has expanded its operations not only in the United States but also globally in the Arabian Gulf.

Part 1: Business Model for Tim Hortons

Tim Horton’s future growth is greatly dependent on its key strategic partnerships. The QSR chain works through a model of partnerships (franchisees) and joint ventures. Tim ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

BUSINESS STRATEGY – KEBAB-JI CASE STUDY

Introduction Kebab-Ji is the concept of healthy Lebanese cuisine quick casual restaurant. Different from fast-food due to more refined meal options and restaurant layout, this concept became very popularly among many consumers. Timely service and fresh ingredients are the key elements of the marketing strategy, chosen by the management. The purpose of this study is to analyses the operations of the restaurants, its mission and vision and other aspects, which affect the effectiveness of the operations from the Supply Chain (SCM) standpoint.

A variety of dishes and ingredients underpin the authenticity of the Lebanese cuisine. Moreover, the company places ...

Introduction

Customer experience management (CEM) is an important strategy that focuses on consumer perspective as it seeks to meet consumers’ wants more efficiently (Arineli & Meirelles, 2015). The primary objective of CEM is to enhance customer loyalty and restore constant interaction between clients and the firm products. The Fashion industry is diverse and has been characterized by increased competition over the recent past. This study appreciates strategies used by service firms in the fashion industry to develop customer experience management. The paper focuses on Alibaba, which is an e-commerce business with different platforms used by companies to support online shopping.

Main Body

Customer ...

Introduction

The globalization of business, as well as the rise in the movement of the workforce across the geographical borders and nations, have significantly increased the diversity in the workplaces. The contemporary organizations come in all shapes and sizes. Most of them now have employees from diverse cultural backgrounds. With the increased workforce diversity, especially within the multicultural organizations, the concept of organizational justice has increasingly become vital. Notably, many researchers continue having an interest in this concept (Colquitt et al., 2001). The HR is required to ensure that organizational justice prevails so as to prevent conflicts in the workplace. ...

The purpose of conducting this pilot research is to determine consumer reactions and acceptance rates of a new shampoo that the company is considering to launch by the end of the year. Prior to conducting a nationwide consumer-based research survey, a pilot study has been planned, with a very limited target audience. Product research and development is already underway, and the company has to choose between launching an anti-dandruff shampoo, or a variant that specifically targets teenagers, who have severe hair fall problems . Therefore, a questionnaire will be developed comprising questions that will attempt to understand which of the ...

I have been given the task and privilege of directing the film Macbeth, (Macbeth) and the essay will examine many aspects of the play including the main characters, personalities, themes as well as the important incidents in the film and the historical background. I have chosen Lady Macbeth as the main character for discussion. The 2010 film, saw Macbeth as Stalin and the weird sisters or witches were portrayed as nurses and then cooks. It was filmed in an abbey which retained some of the original scenes of Shakespeare’s play. The 2010 film starred Patrick Steward as Macbeth ...

Gender equality is an issue that has persisted throughout history and pervaded the same on one level or another. Throughout much of history, men have used religion, power and influence to subjugate and limit women. One might think that such a pattern would be tapering off and going away in the 21st century and within modern times. While many countries, including the one mentioned throughout this report, have been able to advance and progress in major ways, there are still a ton of opportunities to learn and grow.

Focus of Report

This report will focus on a specific country and a specific ...

Completion Date

CONTENTS I. Background3 II. St. Regis Mumbai: Strategy & Implementation: Overview...5 II.I. External Operation Environment: Opportunities & Threats6 II.II. Internal Operation Environment: Strengths & Weaknesses..7 II.III. SWOT Chart...8 III. St. Regis Mumbai Strategy: Evaluation..9 III.I. St. Regis Mumbai Strategy: Mission & Objectives9 III.II. St. Regis Mumbai Strategy: Business Model9 III.III. St. Regis Mumbai Strategy in Theory..10 III.IV. Recommendations11 IV. Conclusion..12

References.14

St. Regis Mumbai: Strategy Implementation Analysis I. BACKGROUND St. Regis has a global presence of 58 hotels in four continents: North America, Africa, Asia and Europe in 23 countries ("Global St. Regis Hotel List," n.d.). St. Regis Mumbai, one of St. Regis's hotels ...

Literature Review

Overview The research question is essential for any study; as it will enable the researcher to focus on a particular subject to do research. The research question for this study is the effect of direct communication between the CEO and the employees when it comes to Job satisfaction. The question allows the researcher to focus on the concept of job satisfaction, internal communication the roles of both the CEO and the employees, and the factors that influence communication enhancement. Internal communication is the frequency of interaction between the upper level of management and the lower level of management (Bloom, ...

Introduction p. 3

Significance p. 4 Trend Drivers and Patterns p. 5 Impact on the Hospitality Industry p. 7 Subway: A Case Study p. 7 Impact on Future Professional Development p. 9 Conclusion p. 10 References p. 11 Chemicals in the food chain and the relevance to the hospitality industry. 1.0 Introduction: In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

The concept of sustainability has gained impetus in recent years with corresponding penetration of the environment thought in tourism and hotel industry. With research studies revealing its positive impacts for the organization as well the environment, not going green does not seem beneficial in any way. Customers are the key to any business, and sustainability practices are likely to enhance customers' loyalty. A comprehensive research by Solomon et al.(2010) highlighted their willingness to pay for the sustainable business practices. As people have risen to the environmental concerns, a shift from 'consumerism' to 'environmentalism' is practical for brand management ...

Fashion and food

1. Executive summary The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Done by

Noureldien Al Masri INTRODUCTION: There is no doubt that Riva is one of the famous brands that operate in a number of countries. The company has to develop and expand on its operations because there are a lot of competitors in the market and the company should keep up with the latest updates in the fashion market around the world. The collections that are presented by Riva allow a mix of Western and Eastern inspirations to present a unique look with a special appeal. The outstanding collections are out of extensive creativity. The collections allow every woman to express ...

Executive Summary:

At the beginning, it is important to say that Riva is one of the famous multinational brands. It is one of the well-known brands under the umbrella of Armada Group. The company was established in 1997. Currently, Riva is operational in five countries of the Gulf region; Kuwait, United Arab of Emirates, Qatar, Saudi Arabian and Bahrain. Riva has more than thirty outlet stores in the region with an aim to expand to 150 by the end of 2017. The company faces extensive competition globally thus needs continuos development to match the trends in the fashion industry. Riva is ...

Abstract

The paper involves the study of the implementation of management accounting in the business environment as a way for companies to attain competitive advantage. The aspect of the paper is of high importance because every business needs to succeed or be ahead of a competitor and the only way to achieve that is through use of the competitive advantage. Competitive advantage can be difficult to obtain especially if a firm does not implement Porter’s competitive resources to analyse and understand the market environment. The paper will also briefly describe the aspect of management accounting and the activities it ...

The smartest person the author ever knew, a true scientist with PhDs in Physics and Mathematics, said something very profound once: “if it has ‘science’ in its title, it isn’t (Minnick).” This applies to the “dismal science” of economics. The problem with any social “science” is that it deals with human beings and using human beings in experiments is impossible. To be sure, actuaries can predict the actions of groups or demographic segments with a reasonable confidence. Individuals, however, are notoriously unpredictable. We are left, then, with observations which are converted into “laws.” Chief among these laws in ...

Marcellus in Act I states that “Something is rotten in the state of Denmark” and this sets the tone of the play as well as the struggles of Hamlet. Hamlet is wrecked by feelings of uncertainty over his father’s death and his mother’s incestous marraige to his uncle Claudius. Although Hamlet wants to avenge his father’s death and restore honor to the royal house, he struggles with his innate goodness and morality. He knows he has nothing to go on except the ghost’s words and looks for proof that his father was indeed murdered. Hamlet ...

Introduction

This report is about Northumbria Country Foods (NCF), a family run company dealing with the production of traditional and contemporary English food, with ten years of experience in the industry. However, despite tremendous performance in the past, the company is experiencing many challenges in the management of its information. To remain competitive in the market, NCF has to understand the changing needs of its customers and embrace a system that can support achievement of its goals. The accounting system used by the business is ineffective, and most of the records are managed manually. It is for this reason that ...

Leadership is the political, psychological, or social influence of an individual or a group of individuals on a group of other people. Leadership is viewed as both a trait character and in addition a relational concept whereby one individual impacts others. It is a process by which a person influences a group of people to achieve a common goal. A leader has personal skills that give him a distinctive difference and allows him to be listened to and followed by a group of people. Leadership can also be defined as an influential authority based on the relationships the leaders ...

Introduction

The present report comprises of three sections. The first section discusses the recent trends in the business environment, which call for the attention of the Board of Directors as well as the Chief Executive Officer. The next section discusses Porter’s generic strategies including overall cost leadership, product differentiation, and focus strategies and demonstrates the way their implementation will help Partical, Inc. stay ahead of the competition in the global environment. The last section discusses and evaluates both the value chain analysis and Porter’s Five Forces, and indicates how the firms can gain competitive advantage through their effective ...

Abstract

This paper is about the need to foster employee engagement in organizations, as the concept has significant impacts in business management. The study acknowledges employee engagement (EE) as emotional commitment that employees develop to meeting organizational objectives. The paper appreciates that employees require empowerment, recognition, and reward for their contribution to the development of EE. The paper utilizes the case study of Putteridge Solutions plc to show an example of an organization that needs to implement EE to experience better results. Different tools are used in measuring the concept, with employee survey being a common approach, as it helps ...

Introduction

Sexual behavior has a direct impact on the family life experience as sexual activity is an essential part of a healthy relationship. But, sexual activity can also cause disruption and confrontation in family life when one or both partners are indulging in sexual activity outside their relationship. Many couples and families are broken due to the sexual behaviors of partners. The worst case is when partners hide their sexual activity from each other or have secret relationships. Such scenarios have a negative influence on the family life and changes the family dynamic in many cases, as people cannot ignore ...

Different cultures sustain various values, some of which are not even comparable with one another. Societies have myriad ways of expressing this, yet their cultural productions are some of the richest ways of understanding how they conceived the world. In this sense, the epic poem Beowulf is one of the greatest epic poems that have ever existed. This is especially true and evident in that, even though Beowulf was not actually Anglo-Saxon, he does represent the ideals of this people. As such, one can see that bravery was one of the most extraordinary characteristics that this people had as ...

The opinions of the customer are the basis for the best of the Company’s policies in the present day and age. This is the reason why many of the company’s policies don’t do so well; they do not really listen to what the customer is trying to say. There are two basic mistakes that moat skilled of the business persons make when giving regard to the opinions of their customers. Firstly, they just do not gather enough data to really understand what the customer requires from them, and secondly, they misinterpret the point that the consumer ...

Development of Performance and Reward Management system in Nokia

Performance and Reward Management are very critical functions of Human Resource Management especially in Multinational firms which employ a diverse workforce. The performance Management and Reward management systems in these organizations have to address country specific issues to make them more effective. Well formulated policies for performance and Reward Management achieve important HRM objectives such as motivation, employee satisfaction and loyalty and low employee turnover. However changing workplace environment and external factors necessitate that these policies are reviewed and reformulated regularly to keep them aligned with organizational strategies as well as external environment. Due to the global implications of ...

Intended marketing objectives

The marketing objectives of Smart Windows are aligned with its strengths, weaknesses, opportunities and threats. The company has different marketing goals at the various steps of the product's lifecycle.

Marketing objectives: Year1

The first marketing plan in year one will be launching new products. Importantly, Smart Windows will launch differentiated windows on the market. Niche investors targeting innovative products enjoy overwhelming success (Hultink, Griffin, Hart, and Robben, 1997). The windows will be superior to the existing brands since they will combine different aspects such as tint and double layer. Also, the company will create awareness of the brand. The marketing department will ...

Motivation is important in any marketing segment because it stimulates the behavior of consumers. The tension of a need that is not satisfied initiates the motivation process. Marketers should understand the motives that influence consumer behavior so that they can easily convince them to purchase their products. The process of motivating the consumers is not easy because people have different needs, motives, and personalities. The marketers should strive to understand all these aspects for the success of the business. This paper will discuss various challenges and difficulties that the marketers encounter as they try to motivate the consumers. It ...

Effective change management involves the integration of the common strategies in an organization to create a model that is universal for managing the changes. The concept of changes in an organization has no clear procedures and processes in the organizational strategies. Inefficient management of change affects the performance in an organization by altering the productivity of the workers either positively or negatively. This paper explores this issue by discussing organizational communication, participation and involvement of employees in change management and gauging the effectiveness of each of these strategies.

Communication Efficiency

Communication is a key ingredient in the success of any organization. ...

Issue 1 - Ethics and Legal Environment 2

Issue 2 - Organizational Environment 4 Issue 3 - Critical Thinking 7 Issue 4 – Business Associations and Torts 8

Issue 1 - Ethics and Legal Environment

As an agent of her employer, Monique has legal obligations of obedience, loyalty, accounting and performance to her principal. The duty of loyalty involves a fiduciary obligation where the agent is required to serve one principal at a time and shun from conflicts of interest, inform the principal about any material information, and keeping away from actions that would adversely affect the interest of the principal (Hartigan, 2014:272). Additionally, Monique has the duty of obedience towards her principal. The obligation ...

Customer loyalty is a foundation of business growth and a fundamental part of a business’ vision. It relates to businesses meeting the needs of customers through effective customer service. Customer loyalty is often associated with brand loyalty and thus customers will choose a particular brand irrespective of the price. Consequently, this translates to higher profits as businesses do not have to rely on reduced prices to attract customers. With loyal customers, a business will also reduce costs associated with aggressive marketing and sales practices to attract or replace customers (Barrier, 1996). Additionally, customer loyalty is based on approaching customers ...

Businesses should always set an example and serve as role models by continuously acting honestly and with the utmost regard for society and the environment. The most successful businesses in the world serve a purpose that exceeds financial gains. Socially responsible organizations pay attention to social and environmental issues and address them using the power of their business. Socially responsible businesses have proven to have sustainable business models, improved recruitment, employee satisfaction, customer loyalty, marketing, richer partnerships and brand perception (Horoszowski). A large portion of consumers believes that businesses should align their financial goals along with social and environmental ...