Identify the key external and internal strategic issues and forces impacting upon WGF.
William Garden Furniture is a small business that is owned and established by Martin William twenty years back. Since its origin, Mr. William is the managing director and sole owner of the business. William Garden Furniture principally serves the high-end customers and manufacturers up-market wooden chairs, tables, and benches for gardens. William Garden Furniture had fought very hard to develop a sound market reputation, and the underpinning factor for its success is its highly skilled craftsmanship. Unfortunately, after 8 years of its start-up, William Garden Furniture started encountering a number of internal and external strategic issues that are still ...