Prada’s Marketing Strategy
Prada is one of the world’s most famous brands when it comes to clothing and fashion accessories. The process to become a market leader in the fashion industry can be traced back to the early 90’s when the company was started in Italy. In 1913, Mario Prada came up with the idea of starting Prada, with the goal of serving mostly the aristocrats and the European elite . This vision was realized through the first store located in Galleria Vittorio Emanuele II, which was stylish and focused on the sale of luxury goods and accessories targeting the elite ...
